Tourexpi
Highgate Portugal Announces Rebranding Of Four Properties in Algarve
Each located within the Salgados Beach resort destination, the newly
rebranded and co-located Westin Salgados Beach Resort, Algarve; The Residences
at The Westin Salgados Beach Resort, Algarve; Algarve Marriott Salgados Golf
Resort & Conference Center; and Marriott Residences Salgados Resort,
Algarve, will be the first Highgate managed properties in Portugal to
join Marriott International's portfolio.
As part of the rebranding, the four properties will align with the
respective brand standards of Westin and Marriott Hotels to enhance guest
experiences and service excellence. Highgate Portugal is also overseeing
comprehensive redesigns of each property's public spaces, guest accommodations,
and food and beverage outlets to offer modern and elevated aesthetics.
Renovations are set to begin in late 2024 for targeted reopenings of all four
properties in 2025.
"We are delighted to breathe new life into four of our revered
resorts and residences through rebrandings and extensive renovations,"
said Alexandre Solleiro, CEO of Highgate Portugal. "By bringing the
esteemed Marriott Hotels and Westin brands into our European portfolio, we are
confident that we will be able to deliver refreshed and enhanced hospitality
experiences for our guests and residents."
"With its history and culture, gastronomic experiences and natural
landscapes, Portugal continues to be a sought-after destination to
travel to and live in," said Jerome Briet, Chief Development
Officer, Europe, Middle East & Africa. "We look
forward to working with Highgate to further strengthen our portfolio in Algarve
with these new hotel and residential experiences under the Westin and Marriott
Hotels brands"
The Westin Salgados Beach Resort, Algarve will offer a premium beachside
resort featuring 95 well-appointed rooms and suites as well as 42 residences.
The resort will cater to couples and families alike with direct beach access,
six outdoor pools, close proximity to the renowned 18-hole Salgados Golf
Course, Westin Kids Club, and signature Westin Wellness programs including a
WestinWORKOUT® fitness studio, Heavenly® Spa, and RunWESTIN™ running routes.
The Residences at the Westin Salgados Beach Resort, which range from one
to three bedrooms, will offer the opportunity for beachfront living in a resort
setting and are available for private purchase.
The Algarve Marriott Salgados Golf Resort & Conference Center is the
largest conference center in Algarve, featuring panoramic beach and golf course
views and 228 rooms and suites as well as conference and event facilities with
flexible meeting spaces and a 1,598-seat auditorium. The resort also aims to
offer premium amenities including four outdoor pools, fully-equipped spa
facilities with a heated pool, jacuzzi, and a variety of treatment rooms.
The Salgados Beach resort complex will also be home to the Marriott
Residences Salgados Resort with 192 residences, which are situated besides the
golf course and walking distance to the beach.
The family-friendly residences, which are available for private sale,
range from Junior Suites to three-bedroom suites. Enhanced amenities for
residence guests include a number of sports facilities such as an outdoor gym,
volleyball, tennis, and football courts as well as 10 outdoor pools and a Kids
Club with a playground, mini golf, and other family-friendly entertainment.
Image
Credit: © Highgate Portugal
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