Tourexpi
Hyatt
Hotels Corporation (NYSE: H) today announced that Alila, part of Hyatt’s Luxury
Portfolio, is inviting travelers to embrace the luxury of wonder through the
launch of its new global creative campaign, A World Awaits. The campaign also
debuts Alila Moments – a curated collection of immersive guest experiences
centered on culture, community, nature, creativity, and wellness.
Exploring
the world within and without
A
World Awaits underscores Alila’s belief that while travel takes us to new
places, the most powerful journeys also turn inward. Through striking imagery
of Alila’s destinations paired with intimate guest experiences of mindfulness
and discovery, the campaign emphasizes the emotional reasons behind
exploration.
Introducing
Alila Moments
Alila
Moments will be offered across the brand’s global portfolio, creating
one-of-a-kind opportunities for guests to engage deeply with local traditions
and environments. Signature experiences include:
·
Alila Ventana Big Sur, California |
Coldstream Bliss: A guided hike through Redwoods, breathwork rituals, and a
river cold plunge.
·
Alila Fort Bishangarh, India | Back to
the Roots: A day with artisans in Shahpura creating pottery and bangles,
followed by a traditional Ayurvedic massage.
·
Alila Villas Uluwatu, Bali | The
Spiritual Essence of Bali: Sacred cleansing, temple rituals, crafts, cuisine,
and a sunset Kecak performance.
·
Alila Hinu Bay, Oman | Sacred Resin: A
frankincense-inspired wellness ritual, dinner, and storytelling with a local
expert.
·
Alila Shanghai, Greater China | The
Fragrant Path: A guided exploration of Chinese incense traditions, blending
personal scents for meditation and memory.
Commitment
to wonder and connection
“A
World Awaits is a pivotal campaign for the Alila brand, reinforcing its
commitment to the luxury traveler who cherishes every step they take, values
moments of wonder, and cares for the planet as much as for themselves,” said
Katie Johnson, Vice President, Global Brand Leader, Luxury Portfolio, Hyatt.
“From cultural and environmental immersion to holistic wellbeing, this campaign
allows guests to embrace the worlds of tradition, nature, and spirituality that
await them at every destination.”
Expanding
global footprint
Currently
present in 18 destinations across Indonesia, Maldives, Oman, India, China,
Malaysia, and California, the Alila brand brings A World Awaits to life at each
property. The newest addition, Alila Dong’ao Island Zhuhai, has opened as a
clifftop all-suite resort on Dong’ao Island in Zhuhai. Looking ahead, Alila
Mayakoba in Mexico will debut in late 2025 as the brand’s first property in
Latin America.
For
more information, visit www.alilahotels.com.
Image
Credit: © Hyatt Hotels Corporation
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