TAT Showcases Krabi During AirAsia Skytrax 16-Year Celebration Fam Trip

Thailand

The Tourism Authority of Thailand (TAT), in partnership with AirAsia, hosted a high-profile familiarization trip in Krabi from 19 to 21 June to mark the airline’s 16th consecutive recognition as the World’s Best Low-Cost Airline by Skytrax.

More than 120 key opinion leaders (KOLs) and media representatives from across Asia took part in the “AirAsia Skytrax 16 Years Celebration” trip, highlighting Krabi’s sustainable tourism model and boosting travel during Thailand’s Green Season.

A key highlight of the event was the official unveiling of AirAsia’s new aircraft livery, “Still Winning, Still Gold,” which commemorates the airline’s continued leadership in global low-cost aviation. The aircraft landed in Krabi on 19 June, where it received a warm welcome at Krabi International Airport.

Celebrating Sustainable Travel

At the welcoming ceremony, Mr. Suvit Suriyawong, Vice Governor of Krabi, stated:

“Krabi is honoured to host guests from across Asia and beyond. With breathtaking natural beauty, eco-conscious tourism, and the hospitality of our people, we welcome travellers to experience Krabi not just once, but year-round.”

Guests attended a welcome dinner at The Beach Krabi featuring Thai cultural performances, demonstrations of eco-print textile techniques, wellness activities, and an introduction to TAT Connex, a new digital platform that connects KOLs with Thai tourism content for global promotion.

Ms. Parichart Boonclai, Executive Director of TAT’s Marketing Services Department, emphasized Krabi’s role as a model for sustainable tourism.

“The Green Season offers a unique opportunity to discover Thailand’s natural charm. Krabi represents our ‘Krabi Prototype’ initiative with low-carbon tourism, eco-friendly businesses, and community-driven experiences such as mangrove tours in Ban Thung Yee Peng and marine conservation around Ko Ngai. Enhanced safety and infrastructure are key pillars of our tourism development strategy.”

Krabi’s Global Appeal

In 2023, Krabi welcomed approximately 6.3 million visitors, generating more than 90 billion Baht in tourism revenue. The province’s natural icons, such as Maya Bay, the Phi Phi Islands, and Railay Beach, have earned international acclaim—Maya Bay was recently named the world’s most Instagrammable beach by Heepsy and ranked by Lonely Planet and Beach Atlas. Krabi also offers hot springs, dramatic limestone cliffs, and vibrant local culture, making it a sought-after location for international film productions, including Jurassic World Rebirth.

Under the “Krabi Goes Green” initiative, the province continues to lead in environmental protection and sustainable tourism, supported by coordinated efforts from public and private stakeholders.

AirAsia’s Continued Commitment

The fam trip also celebrated AirAsia’s long-standing success in the aviation industry. With more than one billion passengers flown since 2001, the airline unveiled its limited-edition gold livery as a symbol of brand strength, customer loyalty, and dedication to service quality.

Mr. Santisuk Klongchaiya, CEO of Thai AirAsia, stated:

“This 16-year Skytrax recognition reflects the commitment of our team and the continued trust of our passengers. We remain focused on regional network expansion and launching new high-potential routes to meet future travel demands.”

To mark the occasion, AirAsia has launched a promotional campaign valid from 19 June to 3 July 2025, offering discounts on selected routes, baggage, and seat selection for travel through 31 March 2026.