Tourexpi
More than 32 years after opening the first
Kempinski hotel in China, Europe’s oldest luxury hotel company reveals plans to
open two spectacular properties in Yangzhou, reinforcing the company’s presence
in Jiangsu Province. Set in Yangzhou Economic Development Zone, an elegant duo
of dual-branded Kempinski and Bristoria hotels will bring first-class
hospitality with a dash of European flair to the Chinese city when the project
is complete in 2025.
The hotel management agreement was signed by Kempinski Hotel Group with a
wholly-owned subsidiary of Yangzhou Economic and Technological Development Zone
Culture and Tourism Group Co., Ltd, which is a district state-owned enterprise,
focusing on three sectors: modern agriculture, cultural media, and tourism
economy. It is a high-quality cultural tourism industry builder, operator,
manager, and supplier.
“Our constellation of beautiful Kempinski havens
continues to shine and grow across China and we are excited to announce the
China debut of our Bristoria brand here in Yangzhou,” says René Nijhof,
Chairman of the Board of Directors, Kempinski Hotels S.A. “This new signing
reinforces our reputation as a trusted and respected business partner in China
and further enhances the Kempinski footprint in Jiangsu Province, where we have
operated hotels in Suzhou and Nanjing since 2008 and 2019 respectively.”
Set in a collection of classical Chinese buildings
rib boned by waterways and ornamental ponds, Kempinski
Hotel Yangzhou Nuoyuan and Bristoria Hotel Yangzhou will provide a
stylish base from which guests can explore the city’s myriad business
opportunities, gastronomic riches and cultural landmarks, with 405 guestrooms
and suites between them.
When complete, the lakeside Kempinski Hotel
Yangzhou Nuoyuan inspired by the characteristics of Sui and Tang architecture
with modern design will be home to 93 elegantly appointed rooms and suites
overlooking landscaped gardens and waterways, The boutique-sized hotel will
also be home to a swimming pool and spa with gym and fitness centre, and a
stunning ballroom for high-profile events and corporate functions.
Next door, Bristoria Hotel Yangzhou will have 312
guestrooms and a wide selection of meeting rooms and function spaces, providing
a home from home for travellers visiting the region to explore the city’s
dynamic business opportunities. As the first ever Bristoria hotel in China,
guests can expect a more laid-back ambiance than big-sister Kempinski, with a
philosophy based on simple excellence: a great night’s sleep, fresh local
cuisine and first-class business facilities and connectivity.
Easily accessible from Yangzhou Taizhou
International Airport in less than an hour and linked directly to Nanjing and
Shanghai via high-speed train, Yangzhou Development Zone is also close to some
of Yangzhou’s cultural highlights.
Yangzhou is a famous cultural city with a history
of more than 2,500 years, a strategic intersection of the Yangtze River
Economic Belt and the Grand Canal cultural belt, and a famous trade port and
tourist city at all times. Yangzhou culture, represented by its painting
school, gardens, crafts and cuisine, occupies a unique position in Chinese
history. This outstanding city has four world-class intangible cultural
heritage projects, including Guqin art, engraving printing technique,
paper-cutting technique and Fuchun tea making technique, as well as 20
national-level intangible cultural heritage projects, including jade
carving, lacquerware, opera, Pinghua opera and puppet show. Currently,
this outstanding destination is speeding up the construction of a city
famous for industrial innovation, cultural tourism and ecological liveable
city. Continuing to polish the three world-class "business cards" of
"World Canal Capital", "World Cuisine Capital" and
"East Asian Cultural Capital", Yangzhou welcomed more than 100
million visitors in 2023, making it the fourth most visited city in Jiangsu
Province.
“We’re delighted to be working with Yangzhou
Economic and Technological Development Zone Culture and Tourism Group Co., Ltd,
to help turn this far-sighted vision into a reality,” says Nijhof. “As one of
the most important parts of Jiangsu for new business opportunities and a
strategically important city in China’s wider economic development plans,
Yangzhou is destined to become an incredibly sought-after destination for
leisure and business travellers alike.”
Image
Credit: © Kempinski Hotels
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