Ryanair partners with Vola and Fru to expand distribution in Central and Eastern Europe - Get updated on what's happening in tourism!

Ryanair has announced a new partnership with the travel platforms Vola and Fru, part of ITH Group, strengthening its presence in Central and Eastern Europe. The agreement enables customers in Romania and Poland to access Ryanair’s flight network and ancillary services directly through both platforms.

With this move, Ryanair continues to expand its network of approved online travel agency partners. Passengers booking via Vola or Fru will benefit from full price transparency and receive all relevant flight information directly from the airline.

Expanded access to Ryanair’s network

The partnership gives Vola and Fru customers access to Ryanair’s portfolio of more than 230 destinations, alongside its low-fare offering and range of additional services. The integration follows the model of Ryanair’s existing “Approved OTA” agreements, designed to ensure a consistent booking experience and direct communication with travellers.

By connecting directly to the airline’s system, the platforms aim to provide a seamless booking process while maintaining clear pricing structures.

Strategic move for both partners

“We are pleased to announce our partnership agreement with Vola and Fru – adding to our growing list of partners. Through this new agreement, Vola and Fru customers will be able to book Ryanair’s low-fare flights with the guarantee of full price transparency and direct access to their booking. We look forward to working with Vola and Fru and carrying their customers onboard our market-leading network of Ryanair flights,” said Dara Brady, Chief Marketing Officer at Ryanair.

“Vola and Fru have been built around one idea: removing friction from the travel booking process. This partnership is a natural next step in building the most advanced travel booking experience for our customers. Connecting directly with Europe’s largest low-cost carrier means our customers now have access to the flights that matter, through our platforms. That is what we have been building towards,” said Daniel Truica, CEO and Co-founder of ITH Group.

Focus on seamless booking and transparency

The agreement reflects a broader industry trend towards closer collaboration between airlines and digital distribution platforms. For customers, the partnership is intended to simplify access to flight offers while ensuring reliable information and transparent pricing throughout the booking process.

Image Credit: © Ryanair