Lufthansa partners with BABOR to elevate onboard skincare experience

Germany

New amenity kits and personalised products debut on long-haul flights

Lufthansa is enhancing its long-haul travel experience through a new partnership with German premium skincare brand BABOR. As part of the airline’s Future Onboard Experience (FOX) programme, passengers in First and Business Class will receive upgraded amenity kits featuring curated skincare products designed for use during and after the flight.

The rollout begins in late March for First Class, with Business Class following in early May. The initiative forms part of a broader strategy to improve comfort, individuality and premium service across long-haul travel.

Premium skincare as part of onboard experience

With the integration of BABOR products, Lufthansa is expanding its service offering beyond seating and catering. The skincare range has been specifically selected to meet the needs of travellers at altitude, where cabin conditions can affect the skin.

“With BABOR as our new partner for our amenity kits in First and Business Class, we’re demonstrating that our commitment to premium service doesn’t stop at new seats and a new culinary concept—luxurious details like high-quality skincare make all the difference on board. Together with BABOR, we will offer our guests a unique feel-good experience above the clouds in the future,” said Michelle Mynhardt, Head of Brand Marketing and Customer Relations at Lufthansa.

“Lufthansa and BABOR share a special commitment to innovation, tradition, and exceptional guest experiences,” said Mirja Rousselle, Vice President of Global Marketing at BABOR. “Together, we want to turn travel into an experience that is special and personal, and for us, that includes skincare. These personal moments are especially valuable in our fast-paced world.”

New amenity kits for First and Business Class

From early May, Business Class passengers will receive updated amenity kits including lip balm and hand cream from BABOR’s Soul & Body line.

In First Class, guests will be offered the DOCTOR BABOR Collagen Peptide Booster Cream, one of the brand’s flagship products.

Personalised skincare for First Class guests

The collaboration extends beyond standard amenity kits. First Class passengers will be able to choose additional skincare products from a dedicated onboard menu tailored to individual preferences and skin needs.

Options include eye cream, Eye Zone Patches, a firming filler serum and a hydrating gel-cream. Selected products are delivered directly to the seat by the cabin crew, creating a more personalised and premium experience.

Part of broader onboard upgrade strategy

The introduction of BABOR products is a key component of Lufthansa’s FOX programme, which aims to redefine the long-haul experience through enhanced comfort and tailored service elements.

With this initiative, the airline continues to focus on differentiating its premium offering by combining functional improvements with personalised touches designed to elevate the overall travel experience.