Thailand Travel Mart Plus 2026 to take place in Pattaya in June - Get updated on what's happening in tourism!

The Tourism Authority of Thailand (TAT) has confirmed that Thailand Travel Mart Plus (TTM+) 2026 will be held from 10 to 12 June at the NICE Pattaya Convention and Exhibition Center in Chon Buri. As the country’s leading B2B tourism platform, the event aims to strengthen international partnerships, boost investment and reinforce Thailand’s position as a major destination for global tourism and business events.

Platform for global partnerships and industry exchange

Now in its 23rd edition, TTM+ is expected to host more than 400 Thai sellers and 400 international buyers from over 50 countries. More than 11,000 pre-scheduled business meetings are planned, complemented by product showcases, curated networking formats and knowledge-sharing sessions focusing on global tourism trends, sustainability and innovation.

“TTM+ 2026 is Thailand’s flagship B2B platform connecting global travel buyers with the strength and diversity of Thai tourism. Hosting this year’s edition in Chon Buri allows us to present a wide range of tourism products and business opportunities under our ‘New Thailand’ strategic direction and the ‘Healing is the New Luxury’ campaign. We aim to strengthen international partnerships and drive sustainable growth across the tourism sector,” said Ms. Thapanee Kiatphaibool, TAT Governor.

Focus on quality, sustainability and well-being

The 2026 edition is guided by the concept “Healing is the New Luxury”, reflecting a strategic focus on traveller confidence, safety and well-being. At the same time, the event highlights Thailand’s commitment to sustainable tourism development and high-quality travel experiences under the “New Thailand” framework.

Chon Buri showcases diversity of Thai tourism

As host destination, Chon Buri will present a broad spectrum of tourism products, ranging from established destinations to emerging areas. The province is one of Thailand’s most dynamic tourism regions and offers a suitable setting to demonstrate the country’s ability to combine economic growth with sustainability and community-based value creation.

Business meets immersive destination experience

Participants will also experience curated cultural and lifestyle programmes that reflect the identity of Chon Buri, including local craftsmanship, performances and nature-based activities. The event is expected to generate substantial tourism revenue and deliver positive economic effects for businesses, local communities and supply chains across Thailand.

Image Credit: © TAT