Holland America Line reports strong surge in Europe bookings for 2026

International

Demand for European cruises rises sharply, driven by Northern Europe itineraries and convenient departure ports

Holland America Line is seeing a marked increase in demand for its European cruise programme. Bookings for the 2026 season are up by more than one third compared with the same period last year, with particularly strong momentum in Northern Europe.

Northern Europe leads growth

The most significant gains are being recorded on Northern Europe routes, where bookings have risen by nearly 50 percent year on year. Travellers are drawn to the region’s striking natural scenery and compact, easy-to-navigate cities. Departures from Rotterdam and Dover provide convenient access to a wide range of culturally rich ports and iconic landscapes.

Guests can choose from a broad selection of itineraries, including numerous sailings aboard the cruise line’s flagship, Rotterdam.

Early booking recommended

“Given the strong pace of bookings we're seeing and our ‘Start Your Journey’ Wave promotion underway, I'd recommend anyone considering a summer European cruise book soon,” said Dan Rough, Vice President of Revenue Management at Holland America Line. “With our Dutch roots and unmatched expertise in the region, guests know they're travelling with the European cruise experts when they choose Holland America. These voyages will sell out, and at the pace we’re seeing this year, now is a good time to secure an ideal cruise.”

What guests can expect in 2026

Holland America Line’s 2026 Europe season builds on the brand’s long-standing presence in the region, offering itineraries designed for deeper exploration. Cruises feature longer port stays and more overnight calls, allowing guests time for evening dining ashore, cultural events and local nightlife across the Mediterranean and Northern Europe.

The programme spans more than 35 countries and includes visits to over 175 UNESCO World Heritage sites. Alongside major destinations such as Barcelona, Naples and Dubrovnik, itineraries also call at smaller, lesser-visited ports including Portofino, St. Tropez and Valletta. On board, the culinary experience reflects the regions visited, with menus inspired by Mediterranean, Northern European and British Isles cuisines, complemented by regional wines and fresh seafood developed by the line’s Culinary Ambassadors.

FIFA World Cup coverage on board

Guests sailing in Europe during summer 2026 will also be able to follow every match of the FIFA World Cup 26™ while at sea. From June 11 to July 19, all 104 matches will be broadcast across the fleet via Sport 24 Special Event Channels in staterooms, with selected games shown on the Lido big screen or in World Stage theatres.

Cruises open for booking

A range of European cruises for 2026 is now available for booking. For a limited period, guests reserving with the “Have It All” package can secure selected itineraries with a reduced deposit and a complimentary balcony upgrade. The programme includes longer voyages through the British Isles, the Mediterranean and the Norwegian fjords, as well as themed sailings in partnership with HISTORY Channel, with departures scheduled from late spring through autumn 2026.

Further information on itineraries, shore excursions and reservations is available via travel advisors, by calling 1-877-SAIL HAL, or at hollandamerica.com.