Tourexpi
Hilton (NYSE:
HLT) today announced a franchise agreement with Bohemian Hotels ehf. to open
Akureyri "Skáld" Hotel, Curio Collection by Hilton, in the northern
Icelandic countryside, as well as a stunning new property in Iceland´s capital
city, Reykjavik.
Nick Smart, vice president, development, UK,
Ireland & Nordics, Hilton, said, “Iceland is an incredibly popular travel
destination and we are excited to expand our portfolio of properties in
Reykjavik, as well as bring the first internationally branded hotel to the
Icelandic countryside in Akureyri. Hilton’s lifestyle brands have consistently
generated opportunities for growth in European markets and, together with
owners like Bohemian Hotels ehf., we are excited to further establish our
presence in Iceland.”
Akureyri "Skáld" Hotel, Curio Collection
by Hilton, will grace the picturesque Hafnarstræti street in the heart of
Akureyri. Anticipated to open its doors in summer 2025, the property will offer
70 meticulously designed rooms, blending modern comforts with a nod to
Iceland's rich cultural heritage. The hotel will feature a tranquil lounge and
lobby bar, an all-day restaurant with an outdoor courtyard, and an innovative
social club concept. The area has become a key tourism attraction due to its
proximity to the Diamond Circle and Arctic Circle, perfect for whale watching
or observing the spectacular Northern Lights.
A second property located in Brietartún, Reykjavík,
is slated to open in spring 2026, offering premium lifestyle accommodation
under one of Hilton´s brands, with more details to be revealed later this year.
Situated adjacent to the historic Freemasons' Hall and the vibrant Hlemmur
area, the 170-key property will be a testament to Iceland's commitment to
sustainability and innovation in urban development. With its emphasis on
natural materials and thoughtful design, the hotel will offer guests a truly immersive
experience in Icelandic hospitality.
Magnea Thorey Hjalmarsdottir, managing director of
Bohemian Hotels ehf, said, "We are thrilled to join forces with Hilton
with the signing of two new hotels in Iceland. Both properties will offer
guests modern upscale accommodation options in two key Icelandic tourist
destinations, and we are confident the hotels will attract a large number of
visitors, looking to take in some of the country´s breathtaking
sights."
The properties will further bolster Hilton´s
existing portfolio of four hotels in Iceland: Reykjavik Konsulat Hotel, Curio Collection by Hilton, Canopy by Hilton Reykjavik City Centre, Iceland Parliament Hotel, Curio Collection by Hilton and Hilton Reykjavik Nordica.
Curio Collection by Hilton is a global portfolio of
more than 160 unique hotels and resorts selected for their distinctive
character. Curio Collection properties allow guests to enjoy independent hotels
that offer authentic and selected experiences while providing the benefits of
Hilton and its award-winning Hilton Honors guest loyalty programme. Recent
additions to Curio Collection by Hilton include openings in Florence, Crete and
Sardinia.
Bohemian Hotels ehf. is a joint venture owned by
Luxor ehf. and Concordia ehf. Concordia, led by industry veterans Magnea Þórey
Hjálmarsdóttir and Þorsteinn Örn Guðmundsson, who bring decades of expertise in
hotel management and development, including successful partnerships with
international brands, such as Hilton.
Guests of all Hilton properties are able to benefit
from the award-winning Hilton Honors guest loyalty programme, allowing the
nearly 190 million members who book directly with Hilton to earn Points for
hotel stays and experiences. Hilton Honors members can also unlock access to
instant rewards and benefits, such as contactless check-in with room selection
and exclusive member discounts.
Akureyri "Skáld" Hotel, Curio Collection
by Hilton will be located at Hafnarstræti 80 – 82, 600 Akureyri, Iceland. The
second property announced will be situated at Bríetartún 3, 105 Reykjavík,
Iceland.
Image
Credit: © Hilton Hotels
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