Tourexpi
Eurowings is entering the 2026/27 winter season with
new direct routes from five German airports, strong growth in package holiday
bookings and the launch of a refreshed corporate design. The airline is
expanding its route network while responding to changing customer booking
patterns and strengthening its digital brand presence.
Further details of the full winter schedule will be
announced in the coming weeks.
Five German airports gain new routes
From late October, Eurowings will introduce several
new direct services from Berlin, Cologne/Bonn, Hamburg, Hanover and Stuttgart.
Berlin and Hamburg will both receive new connections
to Jerez de la Frontera, while Cologne/Bonn adds flights to Klagenfurt and
Pristina. Stuttgart will launch twice-weekly services to Cairo, with Hanover
joining in November as a second German gateway to the Egyptian capital. Hanover
will also gain a new connection to Alicante.
Last-minute demand drives holiday bookings
Eurowings Holidays has recorded strong growth since
mid-May as travellers increasingly opt for spontaneous bookings. Package
holiday bookings have risen by around 70 per cent compared with the same period
last year, while June revenue across all destinations is up by more than 80 per
cent.
More than half of all holidays booked in May and June
were reserved fewer than 42 days before departure. The proportion of
"super last-minute" bookings made within seven days of departure more
than doubled, increasing from seven per cent in May 2025 to 16 per cent in May
2026.
Mallorca and Greece remain the most popular
destinations, with bookings during peak travel weeks more than doubling.
Current offers include one-week four-star holidays in Mallorca with breakfast
from €599 per person for departures until mid-July, as well as all-inclusive
family packages from €1,899 for two adults and one child.
New corporate design focuses on digital experience
Eurowings has also introduced a refreshed corporate
identity designed to strengthen its positioning as a European value airline.
The updated visual identity places greater emphasis on
the airline's Wings symbol, supported by a new bespoke typeface, a simplified
logo and a revised colour concept centred on Eurowings Burgundy. The new design
system has been developed primarily for digital applications such as the
airline's website and mobile app while incorporating accessible design
principles.
The new brand identity will be introduced gradually
across all customer touchpoints, including digital platforms, airports and
onboard services.
Image Credit: © Eurowings
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