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Global Hotel Alliance launches GREEN COLLECTION featuring 14 Kempinski Hotels
UAE-headquartered Global Hotel Alliance (GHA), the world’s largest
alliance of independent hotel brands including founding member Kempinski
Hotels, has launched its Green Collection, bringing under one umbrella nearly
200 hotels, resorts and palaces operated by GHA hotel brands that are
demonstrating their commitment to protecting people and the planet. 14
Kempinski Hotels are featured within this new collection including iconic
hotels such as Hotel Adlon Kempinski Berlin or The Capitol Kempinski Hotel
Singapore.
Every Green Collection property has attained at least one certification
from a globally recognised environmental organisation, with EarthCheck, Green
Growth 2050, Green Key and Green Globe among the 15 leading certification
bodies represented, and each requiring hotels to meet the highest international
standards for sustainability initiatives and performance, with regular
third-party audits conducted to retain certification.
Achieving certification demonstrates a hotel’s long-term pledge to
upholding these standards, with each Green Collection property being a pioneer
of practices that preserve the natural environment and benefit local
communities in the destinations where they operate.
Kempinski Hotels aims to measure 100% of energy emissions across all
properties by the end of this year and has set out to fully implement
science-based targets for emissions reductions aligned with the Paris Agreement
by the end of next year. The luxury hospitality firm is rolling out the EarthCheck
Certified programme across its portfolio, with participating hotels actively
monitoring and reporting the environmental and social impacts from their
operations, including energy and water consumption, carbon footprint, waste
generation, community engagement and more. Economic concerns addressed by
EarthCheck include employment conditions, support for the local economy, use of
fair-trade goods and services, and recognition of the seasonality of revenue
streams.
With 69% of travellers actively seeking sustainable travel options in
2023, according to a recent World Travel and Tourism Council (WTTC) report,
Green Collection meets this accelerating demand, empowering the 24 million
members of the GHA DISCOVERY loyalty programme to make conscious and responsible
travel choices. In 2022, members demonstrated their preference for Green
Collection hotels, which contributed to 32% in stays, 39% in nights, 47% in
room revenue and 49% in total revenue.
To celebrate the launch of the Green Collection, GHA DISCOVERY is giving
back to the causes important to members and its hotel brands. For every Green
Collection hotel booking made on www.ghadiscovery.com or the GHA DISCOVERY
mobile app before the end of April 2023 and completed by 31st July 2023, GHA
will donate US$5 to the charities it supports as part of its Corporate Social Responsibility
Programme, which includes Environmental Protection, Healthcare &
Wellbeing, Children & Youth Programmes, and Animal Welfare.
For more information on Green Collection, including the full list of
globally recognised certifying bodies, and examples of how GHA hotel brands are
making a difference, visit www.ghadiscovery.com/explore-green-collection.
For more information on GHA and its loyalty programme, visit Global Hotel Alliance and GHA
DISCOVERY.
Image Credit: ©
Kempinski Hotels
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