Tourexpi
Deutsche Hospitality, a well-known European hotel
company with German roots, is rebranding to H World International to drive the
expansion of its ownership group, H World, outside of China. All of H World
International’s brands will be part of the H Rewards global loyalty program and
online booking platform. The brand family includes Steigenberger Icons,
Steigenberger Porsche Design Hotels, Steigenberger Hotels & Resorts, Jaz in
the City, House of Beats, IntercityHotel, Maxx and Zleep Hotels. New to the international
brand family is Ji Hotel, one of H World China’s fastest-growing midscale
brands with the recently opened Ji Hotel Orchard Singapore as the first of its
kind outside of China.
“The rebranding to H World International is
ushering in a new chapter of international growth, complementing our vast
presence in China”, says Jin Hui, CEO of H World. “It is an important step
towards our goal to become a world-class global hotel group, with one global
team.”
Oliver Bonke will serve as CEO H World
International alongside the established executive leadership team of the former
Deutsche Hospitality. Oliver Bonke and Choon Wah Wong, CFO H World
International, will remain Managing Directors of the Steigenberger Hotels GmbH.
H World International includes Europe, Middle East, India & Africa (MEIA),
as well as Asia Pacific (APAC).
“We are excited to bring all of our distinctive
brands to key global markets. With our compelling value proposition for owners
and investors, we will be able to offer our employees career opportunities
across the globe and 218 million H Rewards members more choice - an even more
attractive hotel portfolio, in more destinations, and across more brands”, says
Oliver Bonke.
Joint venture with Conduit House
To kick-start its growth in APAC, H World
International has entered into a joint venture with Conduit House, a fully
integrated hotel operator and hospitality asset manager in Asia, for
pre-opening support, technical services and operations. Bonke continues: “We
are encouraged by the prospects of partnering with Conduit House, which is run
by industry veterans Grant Healy and Achim Lenders whose Asian expertise,
relationships and networks will be hugely beneficial for our ambitious growth
plans.”
Five new signings across H World International’s
growth regions
H World International just signed an agreement with
Tantakitt Company Limited for the Montien Surawong Bangkok, a
Steigenberger Hotel. Having recently finished a complete renovation, it will be
the first Steigenberger hotel in Thailand and carry the brand as of July this
year. The legendary and stylish hotel offers 475 rooms, combining timeless Thai
style with a contemporary attitude. Furthermore, an agreement was signed with
Tai Xiang International Co., Ltd. for the Maxx Huay Yai Villa, Pattaya,
Thailand comprising 108 spacious, state-of-the-art villas and with an
expected opening towards the end of 2025.
In the MEIA region, the company recently signed an
agreement for the new build Steigenberger Resort Byoum Lakeside in
Egypt, adding to the existing 16 Steigenberger Resorts in the country. The
hotel features 90 luxury rooms and is located about 90 kilometers southwest of
Cairo, close to Qarun Lake. It is expected to open in late 2025. Earlier this
month, H World International announced the opening of the IntercityHotel
Bawshar in Muscat, Oman – the fourth IntercityHotel in Oman and sixth in MEIA
overall.
In Europe, the Steigenberger Hotels & Resorts
brand announced the addition of the renovated and historical Bielefelder Hof in
Germany. Furthermore, the economy brand Zleep Hotels, of Danish origin, is on
the rise with openings in Horsens, Denmark as well as Lausanne and Zürich,
Switzerland. Agreements for two further Zleep Hotels were recently signed for
the Zleep Hotel Bern, set to open in late 2025, and the Zleep Hotel
Göppingen in Southern Germany, which is expected to open in 2026.
Image
Credit: © H World International
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