Tourexpi
Announcement of Hyatt Studios, Hyatt’s First Upper-Midscale Brand in the Americas
Hyatt
Hotels Corporation (NYSE: H) today announces plans for Hyatt
Studios, the newest addition to Hyatt’s portfolio of brands. The brand, which
marks Hyatt’s entry into upper-midscale lodging in the Americas, was conceived
through direct collaboration with hotel developers and listening closely to the
needs of target guests. The announcement is supported by signed letters of
interest in development agreements from multiple developers for more than 100
Hyatt Studios hotels, with construction expected to begin in 2023 and the first
hotel expected to open in 2024.
The immediate interest from the development community in the Hyatt
Studios brand is a testament to Hyatt taking a developer-informed approach to
creating this brand, prioritizing scalable construction options and an
efficient operating model designed to adapt to local market needs across
primary, secondary and tertiary markets alike. The brand is designed to be
flexible based on developer needs, accommodating both extended-stay and shorter
length-of-stay leisure and business transient guests depending on the hotel’s
market and guest base.
“We are proud to launch the Hyatt Studios brand and bring the
high-quality experience and level of care promised by the Hyatt brand to
smaller markets and submarkets where we don’t have Hyatt hotels,” said Jim Chu,
chief growth officer, Hyatt. “We identified a white space for Hyatt, creating a
compelling opportunity to significantly accelerate our industry-leading net
rooms growth, care for World of Hyatt members on more stay occasions and
introduce World of Hyatt to new guests in a new segment which we expect will
drive increased direct bookings for all properties across the Hyatt portfolio.”
The Hyatt Studios brand will join the Hyatt Place, Hyatt House and
Caption by Hyatt brands in the select service category, offering Hyatt’s
signature guest experience with self-serve amenities and in-room offerings.
Extended-stay guests can expect everything they need to feel comfortable and
live their full lives when away from home, while enjoying the consistent Hyatt
quality they expect.
Guestrooms will marry form with function and offer suites with kitchen
amenities to provide comfort during extended trips away from home. The Hyatt
Studios food and beverage experience will include a complimentary grab-and-go
breakfast and a best-in-class, 24-hour market with a wide variety of options to
satisfy extended-stay guests – from health-conscious snacks and ready-made
meals to sweet and savory staples to fulfill travel cravings, all of which can
be prepared and enjoyed in the guestroom’s kitchen featuring a multi-function
convection microwave.
“As with all brands in the Hyatt portfolio, Hyatt Studios hotels will
appeal to the high-end guest within its segment,” said Amy Weinberg, senior
vice president, brand, loyalty & data. “Amidst a sea of interchangeable
extended-stay competitors, Hyatt Studios hotels will transcend dated notions of
value-driven compromise by inviting guests to enjoy both the coziness of a
studio apartment and the positive energy of being in a creative studio, all
with the quality and contemporary style that is characteristic of Hyatt.”
Hyatt Studios will be led by industry veteran Dan Hansen, who has served
as strategic advisor throughout the brand’s conception.
Image Credit: ©
Hyatt Hotels Corporation
The most interesting news
TAT Showcases Krabi During AirAsia Skytrax 16-Year Celebration Fam Trip
The Tourism Authority of Thailand (TAT), in partnership with AirAsia, hosted a high-profile familiarization trip in Krabi from 19 to 21 June to mark the airline’s 16th consecutive recognition as the World’s Best Low-Cost Airline by Skytrax.
Egypt’s Travel and Tourism Sector Hits Record Highs, Poised for Continued Growth
The World Travel & Tourism Council (WTTC) has announced historic milestones for Egypt’s Travel & Tourism sector, as 2024 marked its highest-ever contribution to the national economy.
UN Tourism Launches ‘Safe Destinations Challenge’ to Boost Tourism Resilience
Open Innovation Call Seeks Solutions for Crisis Preparedness, Safety, and Sustainability in Tourism.
Cruise and Shipbuilding Industries in Focus at TUI Brussels Policy Breakfast
As the EU unveiled its long-awaited Oceans Pact at the UN Ocean Conference in Nice, TUI Group hosted a high-level Policy Breakfast in Brussels under the theme “Powering Europe’s Shipyards”.
Kempinski Hotels Celebrated with Top Honours at Global Hotel Alliance Awards 2025 in Brussels
Kempinski Hotels has been recognised with multiple top accolades at the 2025 Global Hotel Alliance (GHA) Awards, held at the historic Solvay Library in Brussels.
Condor Launches ‘Round Up for the Future’ to Support Sustainable Aviation Fuel
German leisure airline Condor has introduced a new initiative titled “Round up for the future”, allowing passengers to make a meaningful environmental impact with a small gesture.
Delta Honored for Best Airline Staff Service in North America at 2025 Skytrax Awards
Delta Air Lines has been named Best Airline Staff Service in North America at the 2025 Skytrax World Airline Awards, held during the Paris Air Show.
Lufthansa Group and Airbus Partner to Promote Sustainable Business Travel with SAF
The Lufthansa Group and Airbus have joined forces to promote more sustainable business travel through the use of Sustainable Aviation Fuel (SAF).
Hapag-Lloyd Cruises to Visit All Inhabited Azores Islands in 2026 – No Packing, Just Exploring
Hapag-Lloyd Cruises invites guests on a rare journey through Portugal’s green Atlantic paradise: the Azores.
SellYourHotel Connects Global Investors with High-Potential Tourism Opportunities in Türkiye
As international tourism rebounds, Türkiye is reclaiming the spotlight as one of the world’s fastest-growing destinations, hosting over 62.2 million visitors in 2024.
Emirates Launches Summer 2025 Travel Perks for Young Passengers
Emirates has unveiled a variety of travel experiences and services aimed at enhancing the journey for children and families during the summer season.
Hapag-Lloyd Cruises Launches Spring Booking Campaign Including U.S. Itineraries
As part of its spring campaign titled "The Beauty of the Moment," running through July 31, 2025, Hapag-Lloyd Cruises is offering a range of immersive cruise experiences across North America, the Caribbean, Alaska, Canada, the Arctic, and the Pacific.
IHG to Open Holiday Inn Bengaluru Electronic City
IHG Hotels & Resorts has signed a management agreement with Thanishq Hospitality to develop a new Holiday Inn in Bengaluru’s Electronic City.
TUI Care Foundation Supports Sustainable Tourism in Jamaica
TUI Care Foundation has announced two major initiatives to support sustainable tourism in Jamaica: the launch of a new TUI Academy for youth and the Destination Zero Waste programme in Montego Bay.
Mitsui Garden Hotel Sendai Reopens After Full Renovation, Blending Nature and Modern Comfort
Mitsui Fudosan Hotel Management Co., Ltd., together with Mitsui Fudosan Co., Ltd., has announced the reopening of the Mitsui Garden Hotel Sendai on June 14, 2025, following a complete renovation designed to enhance the guest experience.
North Korea Opens Kalma Coastal Resort After Seven Years of Construction
North Korea has officially opened a large coastal resort in Kalma, located along the country’s eastern shoreline. According to state media, leader Kim Jong Un described the development as one of the year’s greatest achievements.
IHG Hotels & Resorts Expands in West Africa with Signing of Crowne Plaza Lagos Ikeja
IHG Hotels & Resorts, one of the world’s leading hospitality companies, has announced the signing of Crowne Plaza Lagos Ikeja, a 119-room hotel set to open in early 2028.
IHG to Launch Holiday Inn in Senegal, Expanding Its West Africa Presence
IHG Hotels & Resorts, a global leader in hospitality, has announced plans to introduce its Holiday Inn brand to Senegal, marking a key step in the group’s strategic growth across West Africa.
Delta’s Transformation at LaGuardia Elevates the Travel Experience Ahead of Peak Summer Season
With more than 220 daily departures, Delta remains the largest carrier at New York’s LaGuardia Airport (LGA) and continues to enhance the passenger experience through its fully modernized Terminal C. Just in time for the busy summer travel season,
Hong Kong Airlines Launches Inaugural Flight to Sydney
Hong Kong Airlines has officially launched its inaugural direct service between Hong Kong and Sydney, becoming the second Hong Kong-based carrier to operate this route.
TUI Acquires 20% Stake in Bentour Reisen – Bentour Takes 20% Stake in Nazar Nordic AB
Share Swap Strengthens Strategic Cooperation Between Türkiye Travel Specialists
