Tourexpi
Countdown to the world’s leading industry think
tank: In the first week of March, the Berlin exhibition grounds will once again
become the most important meeting place for the travel industry. From March 5
to 7, the ITB Berlin Convention 2024 will bring together numerous international
experts under the motto „Pioneer the Transition in Travel & Tourism.
Together“ on four live stages as part of 17 themed tracks during ITB Berlin,
providing an exciting exchange of ideas. The challenges of advancing digitalization
and the increasing application possibilities of artificial intelligence are
just two of the many topics that can be expected to generate intensive debates
at the convention. Convention participation is included in the trade visitor,
exhibitor and press ticket for ITB Berlin.
Representatives of leading international companies
promise top news at first hand: Current challenges facing the airline and
cruise industry are the topic of the Carrier & Cruise Track, during which
leading industry experts will take a look at global market trends as well as
technological and legal challenges on March 5. Top speakers such as Nadia Azale
(NDC Change Management Director, AirFrance-KLM Group), Michele Francioni (Chief
Energy Transition Officer, MSC Cruises S.A.) and Chris Ramm (Vice President Global
Enterprise Airline Partners, Travelport) will discuss industry-relevant
developments and present best cases.
Glenn Fogel (CEO, Booking Holdings) will speak
about future prospects and technology in tourism under the title “Leadership,
Innovation and the Future of Travel” as part of the Future Track. Another
highlight will be “Engineering the Future: How GenAI and Microsoft Copilot
bring a new Intelligence to Travel” with Karim Bagga (Engineering Group
Manager, Travel & AI Microsoft), who will discuss the opportunities offered
by artificial intelligence. Stefan Ebener (Head of Customer Engineering,
Google) will also take a look at the mega topic of artificial intelligence in
his presentation “How GenAI is changing the Digital World - From Future Tech to
Daily Business”. Under the title “How Airbnb is unlocking new Opportunities for
Growth”, Dave Stephenson (Chief Business Officer, Airbnb) will explain the
booking platform’s current plans.
The responsibility of tourism for biodiversity and
climate justice will be the focus of the Responsible Tourism Track on March 7,
which will use current practical examples to demonstrate sustainable solutions.
The top speakers include Bruno Oberle (President World Resources Forum
Association and Former Director General International Union for Conservation of
Nature), Külli Kraner (Head of Tourism, Estonian Ministry of Economic Affairs
and Communications) and Ingo Burmester (CEO, DER Touristik), who will present
“Pioneering the Transition towards Net Zero: Climate Footprints Unveiled”
initiatives for more climate justice.
Sponsors of the ITB Berlin Convention 2024
The World Tourism Cities Federation (WTCF) is
co-host of the ITB Convention 2024. Berlin Brandenburg Airport (BER) is track
sponsor of the Tour Operator & Travel Sales Track on the Blue Stage. The
Federal Ministry for Economic Cooperation and Development (BMZ) is a partner of
the Responsible Tourism Track on the Orange Stage). Global Travel Tech is track
sponsor of the eTravel Track on the eTravel Stage. Google is Track Sponsor of
the Marketing & Distribution Track on the Orange Stage. Lonely Planet is
track sponsor of the Future Track on the Orange Stage. Studiosus Reisen München
is session sponsor of the Responsible Tourism Track on the Orange Stage. TikTok
is Session Sponsor of the Marketing &Distribution Track on the Orange
Stage.
ITB 360°: Year-round content and insights into the
tourism industry
ITB Berlin offers the global tourism community
valuable thematic content all year round in the form of newsroom articles,
podcast episodes and other innovative formats. With ITB 360°, each month is
dedicated to a different hot topic. More insights at:itb.com/360
Image
Credit: © Messe Berlin GmbH
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