Tourexpi
Ich flieb’s! or That’s fly!: Eurowings launches humorous and ironic brand campaign
“Ich
flieb’s!” or “That’s fly!” – this is the title of the new Eurowings brand
campaign, which will be shown on TV for the first time tonight during prime
time. The campaign launch marks a milestone in the evolution of the Eurowings
brand, which is currently undergoing a comprehensive repositioning.
As
part of this realignment, Eurowings has revised its brand architecture. The
focus is on a new brand model and the clearly defined brand core “More ease for
everyone”. This core message runs through all facets of the campaign and
reflects the positioning of Eurowings as a leading European value airline. With
“That’s fly!”, Eurowings conveys this effortlessness in a likeable and
authentic way – both to its own employees and to the public.
The
aim of the repositioning is to strengthen the emotional bond with Eurowings and
sharpen the profile of the value airline. With its high-quality services at
attractive prices, Eurowings now stands out very clearly from the low-cost
airline segment. “Our new brand essence ‘More ease for everyone’ very precisely
reflects both the essence of our rational customer benefits and their emotional
significance for our guests,” explains Dirk Otto, Head of Marketing at
Eurowings. “With the ‘That’s fly!’ campaign, Jung von Matt SPREE has succeeded
in communicating our vision creatively and succinctly. Building on this, we
want to communicate in a bolder, more humorous and strikingly different way
than the competition going forward and develop the Eurowings brand into a love
brand.”
Henning
Lisson, Executive Creative Director at Jung von Matt SPREE, adds: “Eurowings
has the potential to evoke positive emotions through its clear positioning and
strong communication. ‘That’s fly!’ expresses this effortlessness in a likeable
way and shows that Eurowings can look at itself with a wink and a smile.”
The
core elements of the campaign are cinematic ‘hero’ assets that focus on
different target group segments and the smart Eurowings features that are
tailored to them. Eurowings is relying on a broad media distribution of the
humorous and ironic productions: the TV premiere will take place tonight during
prime time. Further releases will follow in cinemas, on streaming platforms and
on social media such as YouTube and Instagram.
Image
Credit: © Eurowings
The most interesting news
WTM London 2025 Poised to Be the Largest in Its 45-Year History
World Travel Market (WTM) London is set to host its most expansive and influential edition to date when it returns from Tuesday 4 to Thursday 6 November 2025.
International Tourist Arrivals Rise 5% in Q1 2025, Surpassing Pre-Pandemic Levels
According to the latest World Tourism Barometer published by UN Tourism, international tourist arrivals (overnight visitors) grew by 5% in the first quarter of 2025, with more than 300 million travellers crossing borders—an increase of 14 million c
Marella Cruises Unveils Winter 2026 Itineraries
Marella Cruises, the UK cruise line of TUI, has announced its winter 2026 programme, featuring an exciting mix of brand-new ports of call and long-awaited returns to popular destinations.
Hyatt Regency Danang Enhances Family Offerings for 2025
Hyatt Regency Danang Resort and Spa is expanding its award-winning family experience in 2025 with new attractions designed to delight guests of all ages.
Four Seasons Yachts Unveils Marina Day Experience, Redefining Luxury at Sea
Innovative design, Riviera-inspired elegance, and bespoke sea-level adventures set to debut aboard Four Seasons I in 2026
Corendon Airlines Celebrates 20th Anniversary with New Routes, Onboard Specials, and Discounts
Corendon Airlines marked its 20th anniversary with a celebratory gala at the Cosmos Theatre in Antalya, bringing together partners from tourism, aviation, business, and media to honour two decades of growth and look ahead to the future.
Thailand Launches ‘Sawasdee Nihao’ Initiative to Celebrate 50 Years of Thai–Chinese Relations
High-profile campaign marks diplomatic milestone and repositions Thailand as a premium, sustainable destination for Chinese travellers
United Airlines Reaches Tentative Agreement with Flight Attendants Union
United Airlines and the Association of Flight Attendants-CWA (AFA) have reached a tentative agreement that includes industry-leading wages, a signing bonus, and quality-of-life improvements for the airline’s 28,000 flight attendants.
Emirates Skywards Partners with Coca-Cola Arena to Offer Exclusive Entertainment Experiences
Emirates Skywards, the award-winning loyalty programme of Emirates, has expanded its Skywards Exclusives portfolio by partnering with Dubai’s Coca-Cola Arena, offering members the chance to redeem or bid Miles for hospitality tickets to top live ev
TUI River Cruises Launches New Serbian and Croatian Danube Itineraries for Winter 2026
Expanded winter sailings include festive routes, new ports of call, and enhanced flight options across Europe and Egypt
Spain Hosts 123rd Meeting of UN Tourism Executive Council to Nominate New Secretary-General
High-level gathering in La Granja (Segovia) highlights Spain’s leadership in sustainable tourism and UN Tourism’s 50th anniversary
Delta Launches New Nonstop Service from Boston to Barcelona
Enhanced transatlantic access brings travelers closer to the heart of Catalonia
Eurowings Introduces Premium Business Seats on Medium-Haul Routes
New ‘Premium BIZ Seat’ elevates comfort aboard the A320neo – debut on Berlin–Dubai route in late 2025
Bangladesh Seeks Turkish Partnership for Forest Restoration and Eco-Tourism Development
Bangladesh has officially requested technical support from Türkiye to advance its forest restoration initiatives and develop a sustainable eco-tourism strategy.
IHG Hotels & Resorts and Singapore Airlines Partner to Empower SMEs Across Asia-Pacific
IHG Hotels & Resorts (IHG) and Singapore Airlines (SIA) have launched a strategic partnership to support the growth and mobility of small and medium-sized enterprises (SMEs) across the Asia-Pacific region.
Spanish Government Reaffirms Commitment to Social Sustainability and Digitalisation
Jordi Hereu, Spain’s Minister for Industry and Tourism, today reiterated the government’s strong commitment to the social sustainability of the tourism sector, describing it as an immense industry undergoing rapid and continuous transformation.
‘Tout à fait Thaï 2025’ Festival in Paris Attracts 10,000 Visitors
The Tourism Authority of Thailand (TAT) celebrated the success of the “Tout à fait Thaï 2025” festival in Paris, which welcomed over 10,000 visitors to the Parc de Bagatelle on 24–25 May.
Riyadh Air and Saudi Ministry of Culture Unite to Showcase National Heritage through Air Travel
Riyadh Air has signed a strategic partnership with Saudi Arabia’s Ministry of Culture to make authentic Saudi heritage a core feature of its passenger experience.
Spain Forecasts Over 12.2 Million International Airline Seats for June, Up 4.7% Year-on-Year
Spain is set to welcome more than 12.2 million international airline seats in June 2025, marking a 4.7% increase compared to the same month last year, according to figures released by Turespaña. In June 2024, the seat count stood at 11.7 million.
German Air Travel Lags Behind – Still 10% Below Pre-COVID Levels
Berlin, Cologne, and Hamburg Among Worst-Performing Airports.
Agoda Highlights Asia’s Most Walkable Cities for Cultural Exploration
Digital travel platform Agoda has released its guide to Asia’s top cities for exploring on foot, inviting travelers to rediscover the region one step at a time.
