Tourexpi
A first for the German aviation market: Eurowings has
introduced a genuine 2×2 premium seating configuration on a narrow-body
aircraft, marking a clear break from traditional three-seat rows and setting
the stage for new cabin concepts on medium-haul routes – and potentially
beyond. The new Premium BIZ seat completed its successful, fully booked
inaugural flight on 22 November 2025 aboard an A320neo operating the nonstop
Berlin–Dubai service.
A new premium option for medium-haul travel
With the Premium BIZ seat, Eurowings expands its
product range for travellers seeking more comfort, privacy and tailored
service. The new cabin option sits alongside the airline’s existing BIZclass
(featuring a free middle seat and extra legroom) and the economy fares SMART
(with optional extra legroom) and BASIC.
“With the Premium BIZ seat, we are sending a strong
signal for bold innovations within the value segment,” says Eurowings CEO Jens
Bischof. “We are demonstrating that premium comfort does not have to be limited
to expensive long-haul products – it can also be made possible on an efficient
short- and medium-haul aircraft. The fully booked inaugural flight to Dubai
clearly shows that we are striking a chord with our customers.”
Aletta von Massenbach, CEO of Flughafen Berlin
Brandenburg GmbH, welcomed the launch: “The fact that the new premium product
is being introduced from BER first underlines the attractiveness of our
location. The additional comfort on board is a valuable extra on the popular
nonstop route to the Gulf region and is equally appealing to business and
leisure travellers.”
The “Comoda”: more space, more comfort, more
refinement
At the centre of the new product is the “Comoda” seat,
developed by Italian manufacturer Geven and customised in Eurowings’ signature
colours. The seat offers:
·
expanded personal space
·
a reclining leg rest
·
USB charging ports
·
pillow, blanket, amenity kit and hot towel
·
integrated cocktail table
·
dedicated storage for items like headphones, books or tablets
The inflight service has also been upgraded. Guests
are welcomed with an aperitif including nuts or olives and sparkling wine. The
main meal is served on porcelain: a sweet or savoury hot breakfast with fruit
salad and muesli on outbound flights, and a vegetarian or non-vegetarian dinner
with salad and dessert on inbound flights. After the meal service, the full
WINGS Bistro menu is available.
A unique product in Germany’s narrow-body market
On the A320neo, the Premium BIZ zone replaces the
standard 2×3 layout with a spacious 2×2 configuration, creating eight exclusive
seats per aircraft. With this, Eurowings becomes the first German value carrier
to offer a premium product of this type in the narrow-body segment. The service
is being deployed initially on the Berlin–Dubai route, with fares starting at
€399.99 per direction.
Looking ahead: insights for future cabin concepts
The Premium BIZ seat forms part of a broader product
and service initiative at Eurowings. Findings from its launch phase will also
feed into the development of future cabin concepts across the Lufthansa Group.
More information about the Premium BIZ seat is
available on the Eurowings website.
Image
Credit: © Eurowings
The most interesting news
Read the News

Marella Cruises launches new brand campaign celebrating authentic travel memories
Integrated campaign targets travellers over 40 with a fresh perspective on cruising
Read the News

Wego and Tourism Malaysia launch partnership to boost travel from the Middle East
Joint campaign will promote Malaysia's diverse experiences ahead of Visit Malaysia 2026
Read the News

IHG Expands Greater China Portfolio with New Hotel Openings in Second Half of 2026
New properties across major cities, transport hubs and leisure destinations strengthen the group's multi-brand presence
Read the News

Ko Samui Named Asia Pacific's Best Island at Travel + Leisure Luxury Awards 2026
Thailand secures five top destination rankings, with Bangkok, Phuket, Ko Chang and Chiang Mai also recognised
Read the News

Temple of Apollo Opens for Evening Visits Under Türkiye's Night Museum Programme
Ancient sanctuary in Didim offers visitors a new way to experience one of the world's most important oracle sites during the summer season
Read the News

Hapag-Lloyd Cruises Unveils Extraordinary Christmas and New Year Voyages for 2026/2027
Luxury and expedition ships will celebrate the festive season from the Caribbean to Antarctica
Read the News

Lopesan Hotel Group Opens Three New Resorts in Punta Cana
US$350 million investment adds more than 1,000 rooms and creates the company's largest Caribbean expansion to date
Read the News

Lufthansa Aircraft Marks 15 Years of Supporting Climate Research
Lufthansa Group celebrates more than three decades of atmospheric research with over 37,500 scientific measurement flights
Read the News

WTTC Launches Global Search for the 7 Contemporary Wonders of the World
New worldwide campaign highlights modern landmarks that have transformed tourism, communities and economic development
Read the News

International Visitors Expected to Spend Nearly €64 Billion in Spain This Summer
Tourism spending is forecast to outpace visitor growth again as Spain prepares for another record summer season
Read the News

IHG Surpasses 200 Hotels in Canada as Expansion Continues
New openings and upcoming brand launches strengthen the company's long-term growth strategy
Read the News

Harbour City Celebrates Toy Story 5 with Large-Scale Hong Kong Carnival
Immersive attractions, interactive experiences and exclusive exhibitions transform the waterfront destination into a Toy Story universe
Read the News

Saudi Arabia Launches ‘Package Visa’ to Simplify International Travel
New digital solution integrates visa applications directly into travel bookings for a more seamless visitor experience
Read the News

Emirates Skywards launches 5 million Skywards Miles summer promotion
Members can win 10,000 Skywards Miles by shopping with participating partners during Dubai Summer Surprises
Read the News

EVA Air Named World's Best International Airline by Travel + Leisure
Taiwanese carrier tops the World's Best Awards 2026 for the first time
Read the News

Eurowings Sees Strong Booking Surge After Germany’s World Cup Exit
Holiday bookings jump as last-minute demand accelerates for summer travel
Read the News

Xiaohongshu and Hong Kong Hotel Industry Join Forces to Boost Inbound Tourism
Seminar highlights new opportunities for hotels to attract mainland Chinese travellers through content-driven marketing
Read the News

International Visitors Spend More Than €13.5 Billion in Spain in May
International tourism expenditure continues to outpace visitor growth as Spain welcomes more than 10.3 million foreign tourists
Read the News

TAT Showcases Thailand's Green Season with ‘Blooming and Bright Amazing Thailand’
New campaign highlights the country's rainy season as an ideal time for nature, wellness, culture and relaxed travel
Read the News

Vietnam Sees Nearly 50% Surge in International Travel Interest, Agoda Reports
Rising global demand, expanded air connectivity and tourism reforms position Vietnam among Southeast Asia's fastest-growing travel destinations
Read the News

Agoda Highlights Asia's Best Monsoon Season Destinations
Digital travel platform showcases six destinations where the rainy season offers unique travel experiences