Tourexpi
AIDA Cruises is
Germany's leading cruise company and has won several awards as the best
employer. Attractive jobs are offered for qualified and motivated specialists
and managers - regardless of whether they work on board one of the ships or are
employed on land.
Yet a job at AIDA is
anything but ordinary: blue seas, a colorful team, and a new dream location
every day. The cruise company's new employer branding campaign focuses on this
uniqueness and especially on the team experience. It goes in search of the
#PlaceToWe - the place where team spirit is at home.
The #PlaceToWe is
told in numerous team motifs, short ads, interview formats and an emotional
image film. Shoots were taken and filmed with employees on land and on board.
Clearly, the careers
site is also part of the campaign journey. To this end, aida.de/careers/en has
been completely revamped and is now presented in a new design.
"We want to be
even more responsive to the expectations and needs of our potential future
employees, who want to gain concrete insights into the working world at AIDA.
With the new career website, we are also presenting ourselves digitally as a
modern and attractive employer," explains Haike Witzke, Vice President
Human Resources Management at AIDA Cruises.
Authentic,
informative, mobile
From the first click,
job seekers receive real information, emotions and authenticity. To achieve
this, AIDA has improved the search function in particular. Attractive filters
and easy selection options take applicants directly to the relevant jobs.
The new site is the
hub for all incoming applications for jobs on land and at sea. The optimization
of the mobile-oriented content will make it even easier for users to find out
about and apply for jobs at AIDA while on the move.
Being part of the
AIDA family and the #PlaceToWe from the start
The work-life pages
were expanded in the new campaign look. Here, employees have their say and talk
about their jobs, the team spirit, and life and work on board. Lively quotes
convey closeness and authenticity.
Once AIDA fans,
always AIDA fans - whether as a guest or future team member
A direct orientation
to the company website aida.de was essential for the launch.
Many people interested in jobs have already become fans of the AIDA fleet as
guests. A uniform, company-wide look and feel of the pages and an identical
content structure make it easy to switch between the pages and also to find the
AIDA product again when applying.
The range of job
opportunities at AIDA Cruises is almost unlimited. Cross-cultural or career
starters will find the perfect start to their career at the well-known tourism
company. The multifaceted job offer includes, among others, all hotel areas
such as restaurant, kitchen, bar, reception or housekeeping. There are also
exciting jobs in the other departments, which for many are rather unknown on a
cruise ship, whether DJ, fitness trainer, beautician, gallery owner or medical
assistant. A special area is the entertainment on board, for which cameramen,
lighting, sound or event technicians are sought. Furthermore, as Focus Top
National Employer 2023 as well as a top training company in 2022, AIDA Cruises
is interested in finding and promoting talented young people. And in addition
to cool jobs in marketing or IT, travel consultants are also wanted in Rostock.
AIDA Cruises
developed the employer branding campaign together with the Düsseldorf-based
employer branding agency CASTENOW.
For more information
about jobs at AIDA, visit aida.de/careers/en.
Image Credit: ©
AIDA Cruises
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