Türkiye has emerged as one of the most profitable destinations for global hotel investors, says firm

Turkey

Türkiye has become one of the most accessible and profitable destinations for global hotel investors as the country’s tourism sector shifts toward a high-efficiency model focused on renovation, branding, and resale, a leading investment firm said Thursday.

“The tourism sector in Türkiye is now transforming towards high efficiency. Not only buying hotels, but also renovating, branding, and then reselling them at a higher value is now a much more attractive and profitable model for investors,” said Murat Goktug Aksu, chairman of JRO Yatirim, the parent company of SellYourHotel.com and OteliniSat.com.

Aksu stated that his firm is at the center of this transformation, offering comprehensive solutions to investors seeking opportunities in Türkiye’s tourism sector.

Goksel Akman, general manager of JRO Yatirim, emphasized that Türkiye provides opportunities for investors at all scales — from boutique hotel concepts to income-generating projects — appealing to both large investment funds and individual buyers.

“SellYourHotel.com brings these opportunities together on the most transparent and professional basis,” Akman said.

Despite global economic headwinds and regional conflicts — including the Russia-Ukraine war and Israel-Iran tensions — Türkiye has seen growing interest from international investors looking to capitalize on tourism sector assets, Aksu noted.

The company also highlighted that Türkiye has emerged as a top global tourism destination amid the worldwide recovery in travel, ranking fourth globally with more than 62.2 million visitors as of 2024.

SellYourHotel.com aims to connect high-potential hotel and tourism assets in Türkiye with global investors by offering integrated services in acquisition, renovation, and branding processes.

Investment demand remains strong along Türkiye’s Mediterranean and Aegean coasts, where an extended tourism season, solid infrastructure, and government incentives continue to draw global attention.

Opportunities range from five-star beach resorts to urban accommodation projects, as well as investments in health, sports, and cultural tourism sectors.