Tourexpi
TTM+ 2025 Highlights Thailand’s Sustainable Tourism Vision
At
Thailand Travel Mart Plus (TTM+) 2025, the Tourism Authority of Thailand (TAT)
unveiled its updated tourism strategy, showcasing innovations that prioritize
sustainability, wellness, and cultural depth.
Delivered
by TAT Deputy Governor Mr. Nithee Seeprae, the presentation emphasized
“high-value, low-impact” tourism rooted in Thai heritage, aligning with the Amazing
Thailand Grand Tourism and Sports Year 2025 campaign.
Key
developments include:
·
Relaxed alcohol laws and a new digital
Arrival Card to enhance visitor convenience
·
Expanded wellness tourism, especially
Lanna-inspired treatments in Northern Thailand
·
Gastronomic tourism, with 400+
Michelin Guide listings and Thailand’s first 3-star Michelin restaurant, Sorn
·
The upcoming Blue Jasmine Rail Journey
from Bangkok to Chiang Mai and Lannatique by AWC, a cultural lifestyle hub
Thailand’s
green agenda was also spotlighted, with 16 destinations in the Green
Destinations program. Nan Old Town received Asia’s only Gold Award, and the Krabi
Prototype was introduced as a model for low-carbon tourism.
TAT
also highlighted major 2025 events, including Pride Month, Phi Ta Khon, Wonderfruit,
and the Amazing Thailand Countdown. Sports tourism will play a key role, with
events like ONE Championship, the SEA Games, and the Thailand Marathon.
TTM+
2025 brings together 406 buyers and 450 sellers, and is expected to generate over
4.2 billion baht in tourism revenue. Sustainability initiatives at the event
include carbon offsetting and CSR donations to local schools.
So
far in 2025, Thailand has welcomed over 14 million international visitors, led
by China, Malaysia, India, Russia, and South Korea.
For
more updates, visit tourismthailand.org.
Image
Credit: © TAT
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