TAT and Grab Launch Nationwide Tourism Campaign to Reignite Travel Across Thailand

Thailand

The Tourism Authority of Thailand (TAT) and Grab Thailand have launched a dynamic new campaign, “Tiew Tua Thai Suk Kan Yai Wai Jai Grab” – Explore Thailand, Enjoy More, Trust Grab, aimed at inspiring domestic and international travel throughout the country.

The initiative encourages travelers to discover both iconic destinations and hidden gems, highlighting Thailand’s rich culture, natural beauty, and local experiences. Grab’s digital platform supports seamless, worry-free travel across 55 participating provinces.

Apichai Chatchalermkit, TAT Deputy Governor for the Domestic Market, said the campaign aligns with TAT’s 2025 vision under the Amazing Thailand Grand Tourism and Sports Year, designed to spark year-round tourism through “Grand Moments” and local storytelling. “Partnering with Grab helps build a sustainable and appealing image for Thai tourism,” he noted.

A key draw is the involvement of Thai celebrities Ling Ling (Sirilak Khong) and Aom (Kornnaphat Settharattanapong), who serve as “Friends of Grab.” Their influence has already propelled the campaign to the top of trending topics on X, generating over 2.3 million engagements and one million reposts within 24 hours. Their pan-Asian appeal is expected to boost arrivals, particularly from markets like China.

Chantsuda Thananitayaudom, Country Head of Grab Thailand, said: “Grab is proud to support Thai tourism’s revival. Our evolving services connect travelers with both major cities and lesser-known destinations, fostering inclusive travel across the country.”

As part of the “Pai Mueang Na Tiew Suk Kan Yai Wai Jai Grab” promotion, travelers using Grab in the 55 featured provinces can win exclusive experiences with Ling or Aom. Users can select promo codes ‘NATURE’ for Ling’s scenic getaways or ‘CITY’ for Aom’s urban picks—no minimum spend required. The promotion runs through 12 August 2025.

Additionally, travelers can enjoy up to 100 Baht off Grab services with the promo code “AMAZING25”, valid for rides, food, and deliveries until 31 December 2025.

Full campaign details are available at: www.grab.com/th/blog/grabtatamazing25.