Zaragoza to host the 6th Turespaña Convention in 2026

International

The Aragonese capital will take over from Cáceres, where the 5th edition will be held in October 2025.

Turespaña, the Spanish Institute of Tourism under the Ministry of Industry and Tourism, has chosen Zaragoza as the venue for the 6th Turespaña Convention. The event will take place in October 2026 and will mark the start of operational planning for Spain’s international tourism strategy.

The bid, presented by Zaragoza Turismo with the backing of the city’s tourism sector, was described by Turespaña as robust and comprehensive. The Convention is regarded as a key platform to strengthen Spain’s leadership in the global tourism industry.

Held annually, the Turespaña Convention serves as a forum for exchanging information and aligning strategies between the institute, regional destinations, and the private sector. Its objectives include fostering collaboration, sharing best practices, and coordinating international marketing plans with Spain’s tourism stakeholders.

Zaragoza will be the second inland destination to host the event consecutively, following Cáceres in 2025. This aligns with Turespaña’s Strategic Marketing Plan, which seeks to promote nature-based and inland destinations.

The city’s bid also highlighted its sustainability focus, including carbon footprint measurement and the creation of a “Forest of the 6th Turespaña Convention.” Zaragoza will be officially presented as the 2026 host during the closing of the 5th Convention in Cáceres.