Tourexpi
A major new report by World Travel & Tourism Council (WTTC)
and Trip.com Group, together with Deloitte,
reveals a heightened appetite for sustainable tourism amongst consumers, with
69% of travellers actively seeking sustainable travel options1.
In this follow-up
report, WTTC joined forces again with leading global travel service provider,
Trip.com Group and its major consumer brands Trip.com, Ctrip and Skyscanner,
with additional data sourced from Deloitte, to analyse the trends that shaped
the Travel & Tourism sector last year and will continue to do so over 2023.
The report, "A world in motion: shifting consumer travel
trends in 2022 and beyond", shows that sustainability is a key
element of the travel agenda, with travellers eager to reduce their carbon
footprint and support sustainable tourism.
According to a survey included in the report, three quarters of
travellers are considering travelling more sustainably in the future1 and
nearly 60% have chosen more sustainable travel options in the last couple of
years1.
Another survey also found that around three quarters of high-end
travellers are willing to pay extra to make their trips more sustainable2.
Last year, following more than two years of travel disruption,
travellers made clear their wanderlust is very much alive, with a 109% increase
of international overnight arrivals, compared to 2021.
According to the report, last year consumers were willing to stretch
their budget for their holiday plans, with 86% of travellers planning on
spending the same amount or more on international travel than in 20193, with
U.S. tourists leading the list as big spenders4.
But 2023 is looking even better in terms of travellers' spend. Despite
concerns about inflation and the cost-of-living crisis around the world, nearly
a third (31%) of travellers said they intend to spend more on international
travel this year than in 20223.
Additionally, according to Deloitte's 'Global State of the Consumer
Tracker', last year more than half (53%) of global consumers surveyed during
the summer said they plan to stay in a hotel over the following three months4.
Julia Simpson, WTTC President & CEO, said: "The demand for
travel is now stronger than ever and our report shows that this year we will
see a significant bounce back. 2023 is set to be a very strong year for Travel
& Tourism."
"Sustainability is top of travellers' agenda, and consumers
highlight the value they put on protecting nature and travelling
responsibly."
Jane Sun, Trip.com Group CEO, said: "Travel & Tourism is a
powerful force in driving the global economy, creating jobs, stimulating
economic growth, and lifting communities out of poverty."
"The Asia-Pacific Region, with its rapidly growing middle-class and
dynamic economies, is well-positioned to capitalise on the growth of the
industry and take its place as a leader in the global tourism economy."
"I'm optimistic about the positive momentum for the global
resumption and growth of travel in 2023, primarily driven by mainland Chinese
consumers, which will help accelerate worldwide recovery and development."
Scott Rosenberger, Deloitte Global Transportation, Hospitality &
Services Sector Leader: "Travel is rebounding from the pandemic while
innovating and meeting the demands of more modern alternative travel-types,
sustainable travel, luxury travel, and much more.
"Even the rise in inflation-driven financial concerns is not
slowing the pace; incredibly travel is being prioritized and flexible/remote
work arrangements are creating new opportunities. We are actively engaging with
our clients as they embrace these new trends and create memorable experiences
for consumers."
Other findings revealed in the report include:
·
2022 sun and sea package holiday sales are
estimated to be up 75% compared to the previous year5
·
Last year during the summer, international arrivals
in European sun and beach destinations were just 15% below 2019 levels6
·
According to WTTC's recent 'Cities Economic Impact
Research', in 2022 visits to major cities are expected to see a 58%
year-on-year increase, less than 14% below 2019 levels
·
Luxury holidays will prove particularly popular,
with sales of luxury hotels expected to reach $92 billion by 2025
(compared to $76 billion in 2019)5
·
In a survey, nearly 60% of travellers said they
were either already paying to offset their carbon emissions or considering it
if the price was right1
To access more information and read the report in full, please
click https://wttc.org/consumer-trends.
Image Credit: ©
WTTC
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