Taiwan ranks among top Golden Week destinations for Japanese travellers, says Agoda

International

Search data shows rising interest not only in Taipei, but also in Taiwan’s coastal and nature destinations

Taiwan has emerged as one of the three most popular international destinations for Japanese travellers during this year’s Golden Week holiday period, according to new data released by digital travel platform Agoda. The findings underline the island’s growing popularity as a short-haul getaway offering easy access, diverse experiences and strong value for money.

The analysis is based on accommodation searches made for travel dates between 29 April and 6 May 2026, one of the busiest holiday periods in the Japanese outbound travel market.

Taipei ranks alongside Seoul and Bangkok

According to Agoda, the five most searched international destinations by Japanese travellers during Golden Week were Seoul, Bangkok, Taipei, Hong Kong and Bali.

The rankings reflect a broader trend towards short-haul Asian destinations that combine convenience, cultural familiarity and accessible travel experiences. Taipei continues to benefit from its combination of vibrant urban life, well-known food culture and relatively short flight times from Japan.

Regional destinations across Taiwan gain popularity

While Taipei remains Taiwan’s main gateway city, Agoda’s data also points to growing interest in destinations beyond the capital. In particular, Japanese travellers are increasingly searching for nature-oriented and coastal destinations offering warmer climates and outdoor experiences.

Kenting recorded the strongest growth in accommodation searches, rising by 112 percent compared with last year’s Golden Week period. Hualien followed with an 85 percent increase, while Taoyuan grew by 39 percent.

Other destinations showing positive growth included Kaohsiung with 23 percent, Taichung with 19 percent and Tainan with 12 percent. According to Agoda, the trend suggests that Japanese travellers are increasingly exploring Taiwan’s wider range of experiences, including coastal scenery, regional cuisine, outdoor activities and cultural attractions.

Agoda highlights growing demand for diverse travel experiences

Jishan Chai, Country Director for Taiwan at Agoda, said Taiwan continues to strengthen its position in the Japanese outbound market during major holiday periods.

“Golden Week is one of the most important travel periods in Japan, and we are seeing Taiwan continue to gain recognition as a top destination for Japanese travelers,” said Chai. “Beyond Taipei, interest is expanding to destinations such as Kenting and Hualien, reflecting a growing appetite for diverse travel experiences.”

Agoda said its platform currently offers more than six million holiday properties, over 130,000 flight routes and more than 300,000 activities worldwide, allowing travellers to combine accommodation, flights and experiences within a single booking environment.