Tourexpi
The collaborating
company category includes corporations that are aligned with the Spanish
Tourism Board goals — mainly the defence of the Spanish tourism sector and the
economic and social assessment of tourism's impact.
Simpleview, the
leading provider of CRM, CMS, and marketing
solutions for destinations worldwide, has headquarters in Tucson, Arizona,
and offices worldwide — from Liverpool to Norway, passing
through Mexico and twenty cities in the USA. In Spain, it
is established in Malaga, in the heart of the Costa del Sol. Simpleview's
innovative technology, unique website designs, and data-driven strategies
empower destinations worldwide to boost tourism and improve the visitor
experience.
Manuel Lara, director
of Simpleview for Spain and Portugal, will represent the company
within the Spanish Tourism Board. Lara has more than 20 years of experience in
the tourism sector — the last 15 years holding management positions related to
technology, innovation, and tourism marketing. He also participates as a
speaker for tourism and innovation events and was an advisory member of the
regional committee created during the COVID-19 pandemic in Andalucia.
"With pride,
humility, and enthusiasm, we present ourselves as an ally that can contribute
new elements to the strategic vision of the Spanish tourism industry, acquired
by working on important projects for almost 1,000 tourist destinations spread across
all continents," said Lara. "From country brands such as Norway, Northern
Ireland, Dubai, Jamaica, Wales, and Scotland to big
cities like New York, Las Vegas, Los Angeles, Liverpool, Manchester, Vancouver, Melbourne, Prague,
and other regions and communities such as Madrid. Today, we put all that
knowledge and expertise at the disposal of the Spanish Tourism Board."
Juan Molas, the
president of the Spanish Tourism Board, said, "The entry of Simpleview
reinforces the connection of the Tourism Board with the IT sector and its
application to progress and improve the tourism sector. We are convinced that
the collaboration with this powerful multinational company will bring great
synergies and will contribute to mobilising valuable knowledge towards the
design of new tourism models."
Image Credit: ©
Simpleview
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