Tourexpi
Sabre Corporation (NASDAQ: SABR),
a leading software and technology company powering the travel industry, today
introduced SabreMosaicTM, a new intelligent, modular and open
technology platform – built to transform the way airlines retail. By moving
away from the limitations of today's PNR-driven world to a modern Offer and
Order approach, SabreMosaic empowers airlines to deliver a more personalized
and dynamic retailing experience, while creating new revenue opportunities.
"Defining and building the next generation of
airline retailing solutions has been a significant investment and strategic
priority for Sabre, and we are well down this path," said Kurt Ekert,
President & CEO of Sabre. "SabreMosaic is the culmination of our
dedication to innovation in airline IT and active collaboration with our
airline partners to enable the future of modern retailing. With the success we
are already seeing with Sabre's Retail Intelligence suite of solutions, today's
announcement marks an important milestone on our path to delivering a fully
open, modern and flexible retailing platform."
Intelligent, modular and open design delivers
flexibility and speed to market
Powered by Google's industry-leading AI
capabilities, SabreMosaic enables airlines to dynamically create, sell and
deliver an array of personalized content to travelers. The modular, open and
cloud-native architecture allows airlines to select the API-based Offer and
Order solutions that best meet their needs and create a unique technical
blueprint to transform their operations in a way that makes sense for their
business.
"Airlines are becoming sophisticated retailers
and need the same data-driven insights and AI tools to optimize their
businesses and better serve their customers as other consumer services,"
said Thomas Kurian, CEO of Google Cloud. "Through our work with
Sabre, we are helping airlines harness their data to make faster, more informed
decisions that improve operations, personalize marketing, and ultimately
increase customer satisfaction."
Building on the success of Sabre's Retail
Intelligence solutions to airline customers
An end-to-end retailing platform, SabreMosaic
encompasses 10 new product suites – from offers and orders to settlement and
delivery – as well as Sabre's existing AI-powered Retail Intelligence solutions
such as Air Price IQTM, Ancillary IQTM and Upgrade IQTM and Sabre's
NDC IT solutions.
Built to function in both a PNR-based and an
Offer-Order world, these proprietary Retail Intelligence solutions serve as the
building blocks of SabreMosaic and are already powering the retailing
strategies for several innovative airlines. Aligned with IATA's vision of an
entirely Offer- and Order-based approach, SabreMosaic will help airlines
transform all aspects of the retailing process.
What SabreMosaic means for airline customers
"As part of our development process, we took a
design thinking approach and collaborated with a community of thought leading
airlines on SabreMosaic to iterate towards production ready solutions,"
said Garry Wiseman, Chief Product & Technology Officer of Sabre.
"We are already gaining traction in the marketplace as customers recognize
the benefits of utilizing SabreMosaic's AI-powered modules in their digital
experiences."
"At American, we are putting the customer at
the center of everything we do. A big part of our transformation toward
convenient, consistent, and connected travel journeys for our customers is the
transition to modern technology, including Offer and Order Management
solutions. We look forward to continuing our collaboration with Sabre on a
proof-of-concept for SabreMosaic that keeps a seamless traveler experience at
the core," said Marcial Lapp, Vice President - Revenue Engineering
of American Airlines.
"Virgin Australia has been on a mission to
reimagine the airline experience and be Australia's most loved
airline. A critical part of this transformation relies on us working with
future-focused, ambitious technology partners. Our relationship with Sabre has
been key to realizing our vision of modern airline retailing and customer experience,
and we're excited to continue building on this successful partnership,"
said David Hogarth, Chief Information Officer of Virgin Australia.
"As we continue to embark on our journey to
further modernize our retailing strategies, Air Serbia is proud to partner with
Sabre. We are committed to providing real-time content and personalized
experiences to our customers, and Sabre's innovative technology serves as a
foundational enabler of our offer and order ecosystem. Sabre solutions empower
us to extend our reach to third-party channels including travel agencies and
aggregators, ensuring seamless access to our products and services. Together,
we are shaping the future of travel retailing and delivering enhanced value to
our passengers," said Jiri Marek, CEO of Air Serbia.
"We at Oman Air are all about memorable travel
experiences and our signature hospitality, and we believe modern, intelligent
technology is foundational to delivering on those promises. We look forward to
working alongside travel technology innovators like Sabre to shape the future
and deliver retail experiences travelers expect," said Ridha Al
Lawati, Acting Vice President – Digital of Oman Air.
SabreMosaic provides holistic Offer Management
capabilities that give airlines the ability to intelligently define, manage,
and retail airline and third-party content, as well as distribute a broader
variety of offers across channels. Sabre's advanced Order Management
capabilities support the management and fulfillment of offers, including the
acceptance and settlement of traditional and non-traditional payment types, and
provide consistency of the airline brand experience through all customer
touchpoints.
Image
Credit: © Sabre Corporation
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