Marriott to bring St. Regis brand to Kapalua Bay resort in Hawai‘i - Get updated on what's happening in tourism!

Marriott International has signed an agreement with Kemmons Wilson Hospitality Partners to bring The Resort at Kapalua Bay on Maui’s northwest coast into its luxury hotel portfolio. The oceanfront property will be repositioned as a St. Regis hotel after a planned renovation, with the rebranding scheduled for 2027.

Marriott assumed management of the resort’s operations on 14 March 2026. While preparations for the transformation are underway, the property remains open and continues to welcome guests.

Luxury resort on one of Maui’s most scenic coastlines

The Resort at Kapalua Bay is located on roughly 25 acres of oceanfront land within the wider Kapalua Resort community, one of Hawai‘i’s most renowned leisure destinations. The property features 146 spacious ocean-view residences with multiple bedrooms, combining the privacy and comfort of residential living with luxury hospitality services.

Dana Jacobsohn, Chief Development Officer for Global Mixed Use and Luxury, North America at Marriott International, said:

“We are proud to work with Kemmons Wilson on the evolution of this exceptional resort. Kapalua Bay is one of the most iconic leisure destinations in the world, and this agreement reflects our continued momentum in growing a best-in-class luxury resort portfolio that resonates with today's discerning luxury traveler.”

Partnership supports next phase of the resort

Kemmons Wilson Hospitality Partners, the owner of the resort, said the partnership with Marriott marks the next stage in the property’s development.

Webb Wilson, Chief Investment Officer at KWHP, said:

“KWHP is thrilled to soon welcome St. Regis to Kapalua Bay. Since first investing in this extraordinary resort, our vision has been to continually elevate the quality, service, and care that define the guest experience here.”

Jonathon Vopinek, CEO and President of White Label Asset Management, added that the repositioning will further enhance the resort’s status as a leading luxury destination.

Extensive amenities for leisure and events

The resort offers residential-style accommodation ranging from approximately 1,774 to more than 4,050 square feet, overlooking tropical gardens and the Pacific Ocean. Facilities include championship-level golf courses, tennis courts, a 40,000-square-foot spa with ocean-view wellness areas and 19 treatment rooms, as well as extensive indoor and outdoor event spaces.

Guests also benefit from direct access to Kapalua Bay Beach and multiple outdoor swimming pools, including a cascading lagoon-style pool.

With the agreement, Marriott further strengthens its presence in Hawai‘i, where the company currently operates around 30 hotels and has six additional properties in development.

Image Credit: © Marriott International