RIU upgrades Partner Club platform for more than 100,000 travel agents

International

Revamped digital portal gives retail agents faster access to hotel information, booking data, sales management and loyalty benefits

Image Credit: © AI generated illustration

RIU Hotels & Resorts has relaunched the digital platform for RIU Partner Club, its loyalty programme for retail travel agents. The redesigned portal introduces a more intuitive and independent digital environment aimed at making everyday sales and booking management easier for agents.

The programme has been operating since 1992 and now has more than 100,000 active members across 139 countries. Alongside its incentive scheme, RIU Partner Club provides product information and training designed to support agents in selling the hotel group’s portfolio.

Faster access to booking and hotel information

The redesigned platform brings several functions together in a streamlined interface. Travel agents can access updated fact sheets for individual RIU properties, check the status of bookings and managed sales in real time and navigate more quickly between the tools needed for customer consultations.

According to RIU, the changes incorporate digital design and functionality improvements developed by the hotel group in recent years while creating an environment specifically tailored to the requirements of the retail trade.

The objective is to reduce the time agents spend searching for information and make it easier to match individual hotels with customer requirements.

Loyalty benefits remain unchanged

The relaunch does not alter the basic structure of RIU Partner Club. Agents continue to collect points through eligible sales, with points remaining valid as long as their account stays active.

Accumulated points can be redeemed for complimentary stays within the RIU Hotels & Resorts portfolio. Members also retain access to training materials, product information, promotions and benefits reserved for registered travel professionals.

Global network spans 139 countries

With more than three decades in operation, RIU Partner Club has developed into an international distribution tool as well as a loyalty programme. Its community of more than 100,000 active members now extends across 139 countries.

By modernising the platform, RIU is strengthening the digital connection with the retail channel at a time when immediate access to accurate product and booking information has become an increasingly important part of travel agency sales.