Tourexpi
Following a successful launch in 2019, Radisson Hotel Group's family
offering - Rad Family -
continues to attract families with great offerings throughout all stages of the
guest journey from booking to arriving back home and re-living their memories
with Radisson Hotels. Since 2019, internal performance data has shown a significant
increase in bookings with children in 2022 across EMEA, driving the roll out of
the Rad Family program now to more than 100 hotels and more to come.
At Radisson Hotels, we are always ready for a family adventure. Across
our family-focused properties, families will enjoy the perks of the Rad Family
kids’ program, where each guest is welcomed with personalized service and
amenities. Upon arrival, kids receive a welcome gift (soft ball, snap bracelet
or a Lumi plush toy), drink voucher and a welcome pack with specially designed
gifts, including a booklet filled with quizzes and activities, as well as a
passport where kids can collect stamps from different parts of the hotel, and
get creative with a colorful box of stickers and crayons.
At breakfast, the Kid’s Corner includes a selection of parent-approved
healthy comfort food to suit every palate, kids’ tableware, as well as crayons
and a placemat to let their imagination run wild and kickstart the adventures
for the day ahead. In the Family Rooms, complimentary kids’ bath products for
children up to 4 years old, including hypoallergenic products, are available to
make traveling as a family that little bit easier. Cribs for little ones can
also be booked at all participating hotels without any additional cost, and
children under 12 stay for free when sharing the room with their parents.
“Since the launch of “Rad Family” in 2019, this year internal data
performance has shown an exponential rise of 70% in kids and family staying in
our properties in EMEA. Families are choosing our kid-friendly properties as
they know our “Rad Family” offering will ensure they all have a wonderful time
on their vacation. If the kids are happy, excited, and engaged, the whole
family will have a wonderful experience, and this is why more and more
properties in our portfolio are incorporating the “Rad Family” program as part
of their offering,” says Cristina Serra, SVP Global Brand, Experience
& Customer Strategy.
To support the Rad Family roll out in the UK specifically, Radisson
Hotel Group partnered with Universal Pictures to celebrate the release of the
highly anticipated DreamWorks film Puss In Boots: The Last Wish, starring
Academy Award® nominee Antonio Banderas, Oscar® nominee Salma Hayek Pinault,
Oscar® winner Olivia Colman, and Ray Winstone (Black Widow). The activation,
which took place across select UK Radisson Hotel Group properties, included
Puss in Boots: The Last Wish video promotion across displays and screens
throughout participating hotels, in-room gifts for children staying in the
hotels, in-room TV promotion, themed children's menus, themed hotel lobby
display for selfies, and door hangers in family rooms.
Discover more about Rad Family here.
Watch here a movie on Rad Family: here.
Watch the Puss In Boots: The Last Wish trailer here.
Image Credit: ©
Radisson Hotels
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