Tourexpi
Google Cloud and
Qatar Airways have agreed to collaborate to set out the airline’s intention to
explore leveraging Google Cloud’s data analytics and artificial intelligence
(AI) solutions to create superior customer experiences for its passengers.
In 2022, Qatar
Airways carried 18.5 million passengers across 150 destinations worldwide. This
large volume of passengers drives an abundance of structured and unstructured
data to the airline’s digital transformation unit. The proposed collaboration
with Google Cloud is intended to help bring deeper meaning to Qatar Airways’
customer data through the power of Google’s data analytics, AI and machine
learning (ML) solutions, including BigQuery and Vertex AI. This, in turn, will
enable the airline to enhance the travel experience for passengers, providing
them with offerings personalized to their individual needs, travel trends, and
past travel history.
Qatar Airways Chief
Information Officer, Mr. A.T. Srinivasan, said, “Qatar Airways is a highly
respected aviation leader which has always set benchmarks with its globally
recognised and award-winning customer service. Google Cloud brings us the
opportunity to build elasticity and scalability on demand, as we increasingly
look to leverage both structured and unstructured data to personalise customer
and employee experience. We will also leverage Google’s highly secure and
diverse set of Cloud service offerings for optimising our airline and airport
operations particularly in the areas of aircraft inventory, flight operations
both on ground and in the air, as well as airport operations. We also look
forward to collaborating with Google Cloud to try out some of their
cutting-edge technology through this long-term partnership. The presence of a
Cloud in Qatar gives us the assurance that our data stays in-country and we can
focus on data and AI/ML led innovation without having to worry about data
residency.”
Ghassan Kosta, Qatar
Country Manager, Google Cloud added: “Businesses today can make smart decisions
in real time and provide personalized experiences to their customers through AI
and machine learning tools. Qatar Airways is not
only an airline that takes passengers from point A to point B, but also it is a
manifestation of Qatari hospitality. Through use of Google Cloud, Qatar Airways
can enable passengers to enjoy elevated travel experiences, including
personalized travel recommendations and suggestions as if they have a dedicated
travel agent who understands their specific needs and requirements.”
Additionally, Qatar
Airways and Google Cloud will explore further areas of collaboration, including
using cloud tools to drive cost optimization, increase streamlined operations,
and more. Sustainability is also a top priority in the airline’s digital
transformation roadmap, and Qatar Airlines will explore using Google Cloud, the
cleanest cloud in the industry, to implement new programs that will support
Qatar Airways in fulfilling its sustainability goals by 2030.
Image Credit: © Qatar
Airways
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