Marriott and Sun Group sign agreement for 10 new hotels in Vietnam

International

The partnership will add nearly 4,500 rooms across Phu Quoc and Vung Tau and introduce the W and Moxy brands to the country

Marriott International has strengthened its strategic partnership with Vietnam’s Sun Group by signing an agreement to develop 10 new hotels and resorts in the country. The properties, representing nearly 4,500 rooms, will be located in the key tourism destinations of Phu Quoc and Vung Tau and are scheduled to open between 2027 and 2030.

The agreement also marks the debut of two Marriott brands in Vietnam: the luxury lifestyle brand W Hotels and the playful, design-led Moxy Hotels. Altogether, the development will include properties from eight Marriott brands, expanding the company’s presence in the rapidly growing Vietnamese tourism market.

Rajeev Menon, President of Marriott International for Asia Pacific excluding China, said: “Vietnam is one of the world’s most dynamic markets for travel and tourism, so we are thrilled to be able to announce these 10 new hotels and resorts in collaboration with Sun Group. Our continued collaboration with Sun Group reinforces our commitment to the long-term future of Vietnam.”

Dang Minh Truong, Chairman of the Board of Directors of Sun Group, said the agreement reflects a shared ambition to strengthen Vietnam’s international tourism positioning. “This agreement represents the strategic alignment of two leading companies to elevate the scale, structure and international positioning of destination development in Vietnam.”

Seven hotels planned for Phu Quoc

Most of the new developments will be located on Phu Quoc, the island destination often referred to as Vietnam’s “Pearl Island.” Seven hotels will form part of large-scale tourism developments led by Sun Group.

At Ruby Beach in southern Phu Quoc, five hotels are planned within an 88.4-hectare mixed-use complex being developed in preparation for APEC 2027. The project will include properties under the W Hotels, Marriott Hotels, Westin Hotels & Resorts, Le Méridien and Courtyard by Marriott brands.

On nearby Hon Thom Island, two additional beachfront hotels will open under the Moxy Hotels and Fairfield by Marriott brands. The island is connected to Phu Quoc by the world’s longest three-wire cable car and is home to major leisure attractions including theme parks, entertainment venues and the landmark Kiss Bridge.

Expansion also planned in Vung Tau

Further developments are planned in the coastal city of Vung Tau, located southeast of Ho Chi Minh City. Three new hotels are expected to open there as part of the Blanca City project, including properties under the Marriott Hotels, Moxy Hotels and Four Points by Sheraton brands.

The destination is set to benefit from improved accessibility through the newly opened Long Thanh International Airport and aims to position itself as a major beachfront tourism hub for both domestic and international travellers.

Growing Marriott presence in Vietnam

The 10 new properties will complement Marriott’s existing portfolio of 32 operating hotels in Vietnam across 11 brands. The company currently has more than 50 additional properties in its development pipeline in the country.

With the new projects in Phu Quoc and Vung Tau, Marriott and Sun Group aim to further strengthen Vietnam’s position as an emerging tourism, leisure and MICE destination in Asia.