Tourexpi
Expanding
modern airline retailing in Asia Pacific
With
New Distribution Capability (NDC) at the core of its 2025 global distribution
strategy, the Lufthansa Group is extending its leadership in modern airline
retailing. Recognized by IATA as operating the most advanced API in the
industry, the Group is now expanding connectivity and content offerings in
Singapore through direct and NDC channels.
From
September 1, 2025, in alignment with Joint Venture partner Singapore Airlines,
the most attractive Economy Class fares—including booking classes K/L/T/S—will
be available exclusively via NDC or direct channels. This applies to all
Lufthansa Group fares originating in Singapore to the Joint Venture home
markets of Germany, Austria, Switzerland, and Belgium.
Strengthening
partnerships and customer value
“This
step reflects our commitment to innovation and transparency, while offering our
customers a wider range of content, greater choice, and more personalized
services,” said Gilles Burgat, Lufthansa Group General Manager for Singapore,
Malaysia, and Brunei. “Following the example of our Joint Venture partner
Singapore Airlines, we are confident this transition will bring even more value
to our corporate clients, agencies, and travelers commencing their journey in
Singapore.”
Focus
on innovation and distribution
The
initiative underscores two priorities for the Lufthansa Group in Asia Pacific:
the strengthening of its Joint Venture partnership with Singapore Airlines, and
the strategic advancement of modern airline retailing through NDC.
Image
Credit: © Lufthansa Group
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