Tourexpi
Lufthansa Group has announced changes at the top of
its leisure airline brands Eurowings and SunExpress. As of 1 February 2026, Max
Kownatzki will assume the role of Chief Executive Officer of Eurowings, while
Marcus Schnabel will become Chief Executive Officer of SunExpress. Both
appointments are part of a planned succession within the Group.
Max Kownatzki moves to Eurowings
Max Kownatzki, currently CEO of SunExpress, will
succeed Jens Bischof as CEO of Eurowings. Bischof will step down at the end of
the year after more than five years at the helm of Eurowings and a career
spanning over 35 years in senior roles within the Lufthansa Group. Under his
leadership, Eurowings developed into Germany’s leading leisure airline in the
point-to-point market and achieved a return to profitability.
Kownatzki brings extensive experience within the
Lufthansa Group and detailed knowledge of Eurowings. He previously served as
Chief Commercial Officer of Eurowings Europe and later held senior
responsibility for the brand’s business development. Since April 2020, he has
led SunExpress through a period marked by crisis recovery and sustainable
growth.
Marcus Schnabel to lead SunExpress
Marcus Schnabel will take over as CEO of SunExpress on
1 February 2026. He joins from Lufthansa Airlines, where he has been
responsible for Ground Operations and has served as Deputy Head of the Munich
hub since 2024. His career within the Lufthansa Group spans two decades and
includes leadership roles in flight and ground operations, safety and security,
and operational planning at SWISS in Zurich.
Group perspective on the appointments
Carsten Spohr, Chairman of the Executive Board of
Deutsche Lufthansa AG, emphasised the strategic importance of the leadership
changes. He highlighted Jens Bischof’s role in reshaping Eurowings and guiding
the airline onto a profitable path, and expressed confidence in Max Kownatzki’s
ability to continue this course. Spohr also pointed to Marcus Schnabel’s
operational expertise and leadership experience as key assets for SunExpress
during its next phase of growth, noting that both positions have been filled
from within the Group’s own ranks.
Background
SunExpress, a joint venture between Lufthansa and
Turkish Airlines, operates as a leisure carrier focused on tourism flows
between Türkiye and Europe. Eurowings is Lufthansa Group’s point-to-point
airline, serving leisure and business travellers across a growing European
network.
Image
Credit: © Lufthansa Group
The most interesting news
Read the News

Lufthansa pilots announce 48-hour strike starting March 12
Union cites stalled negotiations over pensions and working conditions
Read the News

Lufthansa Group adds extra flights amid rising long-haul demand
Additional services planned especially for Asia and Africa
Read the News

Hapag-Lloyd Cruises launches Amazon season 2026 with expeditions to Iquitos
Expedition ships sail deep into the rainforest along one of the world’s most demanding river routes
Read the News

The Ritz-Carlton Yacht Collection unveils Winter 2027–2028 voyages
More than 60 sailings across Asia-Pacific, the Caribbean and the South Pacific
Read the News

Lufthansa operates majority of flights despite pilot strike
Airline maintains more than half of its scheduled programme and 60 percent of long-haul services
Read the News

WTTC warns Iran conflict is costing travel sector at least US$600 million daily
Disruptions to air travel and traveller confidence are affecting tourism demand across the Middle East
Read the News

Ryanair launches Summer 2026 schedule for Germany
Airline restores 300,000 seats and introduces 14 new routes despite cuts at high-cost airports
Read the News

Escalating Gulf tensions disrupt cruise and transport sectors
Airspace closures and port disruptions leave cruise ships stranded and bring regional cruise season to an early end
Read the News

Guizhou’s bridges emerge as new tourism landmark in southwest China
Spectacular bridge network transforms mountainous province into a major infrastructure and travel destination
Read the News

Explora Journeys marks triple shipbuilding milestone as fleet expansion accelerates
Float out of EXPLORA IV, coin ceremony for EXPLORA V and steel cutting of EXPLORA VI underline progress toward six-ship luxury fleet by 2028
Read the News

Ryanair Announces Record Summer 2026 Schedule from Wrocław
50 routes including four new destinations and expected three million passengers annually
Read the News

Seabourn launches ‘Denali Experience’ to extend Alaska cruises
New land programme offers immersive exploration of Denali National Park before select voyages in 2027 and 2028
Read the News

Shanghai showcased cultural tourism experiences at ITB Berlin 2026
Delegation highlighted the city’s heritage, film culture and urban lifestyle to European travel professionals
Read the News

Princess Cruises announced 115-day World Cruise for 2028
Global voyage aboard Coral Princess will visit 49 destinations across five continents
Read the News

Agoda Reports Rising Holi Travel Interest in India
Jaipur, Udaipur and other cultural destinations see strong growth in accommodation searches
Read the News

Kuwait’s Jazeera Airways diverts flights to Saudi airport amid airspace closure
Airline temporarily operates via Qaisumah Airport as regional tensions disrupt aviation
Read the News

Hilton launches AI-powered travel planning tool
New Hilton AI Planner aims to simplify trip discovery and personalise the booking experience
Read the News

Agoda report: 81 percent of Vietnamese travellers want to use AI to plan their next trip
Study highlights strong openness to artificial intelligence in travel planning in Vietnam
Read the News

TAT strengthens China strategy with Amazing Thailand Mega Trade Meet 2026
New campaign highlights meaningful travel and reinforces Thailand’s position in the Chinese market
Read the News

OMRAN Group and TUI suspend implementation of partnership agreement
Planned hospitality joint venture in Oman put on hold after project timeline cannot be met
Read the News

WTTC welcomes Pernod Ricard as new Industry Partner
Global spirits group joins council to support experiential and sustainable tourism