Tourexpi
Lufthansa Group has announced changes at the top of
its leisure airline brands Eurowings and SunExpress. As of 1 February 2026, Max
Kownatzki will assume the role of Chief Executive Officer of Eurowings, while
Marcus Schnabel will become Chief Executive Officer of SunExpress. Both
appointments are part of a planned succession within the Group.
Max Kownatzki moves to Eurowings
Max Kownatzki, currently CEO of SunExpress, will
succeed Jens Bischof as CEO of Eurowings. Bischof will step down at the end of
the year after more than five years at the helm of Eurowings and a career
spanning over 35 years in senior roles within the Lufthansa Group. Under his
leadership, Eurowings developed into Germany’s leading leisure airline in the
point-to-point market and achieved a return to profitability.
Kownatzki brings extensive experience within the
Lufthansa Group and detailed knowledge of Eurowings. He previously served as
Chief Commercial Officer of Eurowings Europe and later held senior
responsibility for the brand’s business development. Since April 2020, he has
led SunExpress through a period marked by crisis recovery and sustainable
growth.
Marcus Schnabel to lead SunExpress
Marcus Schnabel will take over as CEO of SunExpress on
1 February 2026. He joins from Lufthansa Airlines, where he has been
responsible for Ground Operations and has served as Deputy Head of the Munich
hub since 2024. His career within the Lufthansa Group spans two decades and
includes leadership roles in flight and ground operations, safety and security,
and operational planning at SWISS in Zurich.
Group perspective on the appointments
Carsten Spohr, Chairman of the Executive Board of
Deutsche Lufthansa AG, emphasised the strategic importance of the leadership
changes. He highlighted Jens Bischof’s role in reshaping Eurowings and guiding
the airline onto a profitable path, and expressed confidence in Max Kownatzki’s
ability to continue this course. Spohr also pointed to Marcus Schnabel’s
operational expertise and leadership experience as key assets for SunExpress
during its next phase of growth, noting that both positions have been filled
from within the Group’s own ranks.
Background
SunExpress, a joint venture between Lufthansa and
Turkish Airlines, operates as a leisure carrier focused on tourism flows
between Türkiye and Europe. Eurowings is Lufthansa Group’s point-to-point
airline, serving leisure and business travellers across a growing European
network.
Image
Credit: © Lufthansa Group
The most interesting news
Read the News

TAT advances value-led leisure growth at FITUR 2026
Thailand positions wellness, culture and meaningful travel at the heart of its engagement with Spain and Latin America
Read the News

SWISS brings Airbus A350 and ‘SWISS Senses’ to Korea
New premium cabin concept debuts in Asia on the Zurich–Seoul route from summer 2026
Read the News

Six Senses Camp Korongo to create a desert sanctuary in Southern Utah
IHG signs ultra-luxury Six Senses resort and residences near Kanab, with opening planned for 2029
Read the News

Oceania Cruises unveils maiden season itineraries for Oceania Sonata
New Sonata Class ship to debut in 2027 with European and Caribbean voyages now available for preview
Read the News

Winter Storm Fern disrupts Delta operations across multiple U.S. states
Airline cancels flights in five states and expands travel waivers as storm system moves east
Read the News

Ryanair presents romantic winter getaways across Europe
Affordable short breaks from Germany and Austria offer couples a relaxed escape ahead of Valentine’s weekend
Read the News

Radisson Blu introduces ‘Detours’ to rethink the city break
With curated routes and local insights, the hotel brand invites guests to explore cities beyond landmarks and discover everyday urban life
Read the News

Antalya pushes gastronomic branding as local product registrations rise
With a growing list of protected regional foods, the Mediterranean destination is positioning cuisine as a pillar of tourism diversification
Read the News

TAT launches Thailand Co-Creator journeys to strengthen Trusted Thailand
Creator-led trips begin in late January, with a global content rollout in February aimed at positioning Thailand as a high-quality, wellness-oriented destination in short-haul markets
Read the News

Spain presents Tourism 2030 Strategy at FITUR and strengthens global tourism governance
At FITUR 2026, the Ministry of Industry and Tourism outlines strategic priorities for the decade ahead, relaunches social dialogue in hospitality and confirms the opening date of the Parador de Ibiza
Read the News

Shiso City unveils new sustainable experiences rooted in forests, fermentation and heritage railways
Located near Kyoto and Osaka, the forest-rich city in Hyogo Prefecture positions itself as an emerging destination for nature-based and culturally grounded travel
Read the News

Diamond Princess expands culinary offering with two new specialty restaurants
Makoto Ocean and the Crown Grill debut for the 2026 Asia and Japan season, further enhancing Princess Cruises’ dining experience at sea
Read the News

T’way Air marks Lunar New Year with special fares on Singapore–Korea routes
Timed around the Chinese New Year period, the limited offers cover flights to Seoul and Jeju with travel available through October 2026
Read the News

Delta recognized as a 2026 Glassdoor Best Place to Work
The airline is the only carrier on Glassdoor’s Top 100 list, earning the distinction for the ninth time based on employee feedback
Read the News

Spain: Tourism employment closes record year with strong growth in December
Jobs in tourism rose by 2.4% year on year in December, bringing total employment to 2.75 million and capping a record-breaking 2025 for the sector
Read the News

ITB Berlin 2026 launches ITB Navigator for matchmaking and show preparation
New digital platform supports networking, appointment planning and information access ahead of ITB Berlin from 3 to 5 March 2026
Read the News

Eurowings expands services and routes in early 2026
Fast onboard internet, a top employer award, flexible flight vouchers and a new summer route from Graz underline Eurowings’ focus on connectivity and quality
Read the News

Marella Cruises reveals headline acts for 30th Birthday sailings in May 2026
Live performances and celebrity Q&A sessions will mark three decades of Marella Cruises with celebratory voyages across the fleet
Read the News

China advises citizens to avoid travel to Japan
Beijing cites security concerns and earthquake risks as tensions with Tokyo remain high
Read the News

Germany issues travel alert for the United States after Minneapolis shooting
Foreign Ministry urges vigilance following violent confrontations during protests in several U.S. cities
Read the News

Emirates and Air Peace activate bilateral interline agreement
Enhanced partnership expands seamless connectivity between Africa, the UAE and London