Hilton to surpass 250 luxury and lifestyle hotels in Asia Pacific

International

With more than 160 hotels already open, the group expects 50% growth in the region in the coming years

Hilton is accelerating its luxury and lifestyle expansion in Asia Pacific. Following recent openings in Hong Kong, Qingdao, and Osaka, the company now operates over 160 properties in these categories across the region. Responding to strong demand for distinctive, experience-led stays, Hilton expects to increase its Asia Pacific luxury and lifestyle portfolio by at least 50 percent in the coming years.

Recent openings and brand debuts

In August, Hilton celebrated the opening of Motto by Hilton Hong Kong Soho, marking the lifestyle brand’s debut in the region. The hotel features compact, flexible rooms, dynamic public spaces, and food and beverage options designed to appeal to both travelers and locals. Earlier this year, Hilton also opened Waldorf Astoria Osaka and Secan Hotel Qingdao, Curio Collection by Hilton.

Upcoming highlights across the region

The next 12 months will see a series of landmark openings, including:

· Waldorf Astoria Shanghai Qiantan

· Canopy by Hilton Shanghai Belfry Plaza

· KROMO Bangkok, Curio Collection by Hilton

· Kahavadi Chiang Rai, Curio Collection by Hilton

· Nivata Koh Samui, Tapestry Collection by Hilton

Further ahead, the group will debut Waldorf Astoria Bali in 2027 – the first of the brand’s properties in Indonesia – and will introduce NoMad Singapore and Canopy by Hilton Makati in 2026.

Regional and global growth pipeline

Hilton plans to double its presence of Waldorf Astoria, Conrad, and LXR Hotels & Resorts in Asia Pacific, while introducing NoMad and Signia by Hilton to the region. New properties are also planned in Kuala Lumpur, Hanoi, Sydney, Xi’an, Tokyo, Delhi, and Bali for Waldorf Astoria; and in Jaipur, Kuala Lumpur, Nagoya, and Bangkok for Conrad.

“Asia Pacific continues to be an engine of growth for Hilton’s luxury and lifestyle brands. The appetite for distinctive, experience-led stays is stronger than ever, and Hilton is proud to lead the way in shaping the future of hospitality in this vibrant region,” said Alan Watts, President, Asia Pacific, Hilton.

Clarence Tan, Senior Vice President, Development, Asia Pacific, added: “Hilton brands lead the industry in terms of rooms under construction in this region. We are on track to double our presence of our top luxury brands while expanding lifestyle concepts that are increasingly attractive to owners and guests alike.”

Global perspective

Hilton’s luxury and lifestyle portfolio reached the milestone of 1,000 hotels worldwide this year, with nearly 500 more in the pipeline. Recent strategic moves include acquiring a majority stake in Sydell Group to expand the NoMad brand globally, and forging an exclusive partnership with Small Luxury Hotels of the World (SLH), giving Hilton guests access to hundreds of independently minded properties.

Building on these developments, Hilton has added more than 100 future hotels to its pipeline this year alone. Globally, the company plans to add around three new luxury and lifestyle hotels per week in 2025, strengthening its position as one of the leading players in the sector.