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Hilton to Add Nearly 4,000 New Luxury and Lifestyle Rooms Across Southeast Asia
New signings and openings strengthen Hilton’s position as Asia Pacific’s fastest-growing hospitality company
Hilton to Add Nearly 4,000 New Luxury and Lifestyle Rooms Across Southeast Asia

Hilton (NYSE: HLT) has announced a major expansion of its luxury and lifestyle portfolio in Southeast Asia, with three new signings joining 17 additional properties across six countries. The new developments will add nearly 4,000 rooms in key markets including Malaysia, Singapore, Thailand, Indonesia, Vietnam and the Philippines, reinforcing Hilton’s momentum as the fastest-growing hospitality group in Asia Pacific.

Expanding Luxury Presence

Hilton’s top-tier brands – Waldorf Astoria, LXR, Conrad and NoMad Hotels – continue to anchor its regional growth.

In Vietnam, Waldorf Astoria Hanoi marks the brand’s national debut, while LXR Hotels & Resorts will launch an 80-room retreat on Đảo Xanh Island in Da Nang. Conrad Hotels & Resorts expands with two new openings: Conrad Hoi An and Conrad Phu Quoc, the latter part of a major mixed-use development supporting the 2027 APEC Economic Leaders’ Meeting.

In Thailand, Hilton will debut The Rawai Phuket, LXR Hotels & Resorts, a nature-focused luxury retreat, and Conrad Bangkok Sukhumvit Queen’s Park, the brand’s second property in the capital. Waldorf Astoria Kuala Lumpur and Conrad Kuala Lumpur are both set to open in 2026, followed by Waldorf Astoria Bali in 2027. Meanwhile, NoMad Singapore will bring its refined, art-inspired lifestyle concept to Asia Pacific for the first time in 2026.

Lifestyle Growth Across the Region

Hilton is also accelerating the rollout of its Canopy, Curio Collection and Tapestry Collection brands, catering to travellers seeking authentic, locally inspired stays.

In Malaysia, the Tapestry Collection debuts in Melaka, while Nivata Koh Samui in Thailand and NHAAN Resort & Spa Hoi An in Vietnam will follow soon after.

The Curio Collection by Hilton continues to expand with KROMO Bangkok, which reimagines the Thai capital’s heritage through bold design, and Kahavadi Chiang Rai, opening early next year. In Langkawi, The Nautilus Resort, Curio Collection by Hilton will add a design-led coastal retreat.

Hilton will also introduce Canopy by Hilton in two capitals: Makati (Philippines) and Bangkok Sukhumvit (Thailand), further deepening its lifestyle footprint.

A Confident Outlook for Asia Pacific

Hilton plans to increase its luxury and lifestyle portfolio in Asia Pacific by at least 50% in the coming years, adding to more than 160 existing properties. The group’s expansion reflects strong demand from a rapidly growing affluent and middle class, alongside rising investor confidence in the region’s hospitality sector.

“Today’s travellers seek authentic, enriching experiences aligned with their values,” said Tal Shefer, Senior Vice President, Brand Management, Asia Pacific, Hilton. “Our luxury and lifestyle brands are designed to meet those expectations — blending purposeful design, culinary excellence and a deep sense of place. As we expand, we remain committed to delivering stays that are not only memorable, but unmistakably Hilton.”

Image Credit: © Hilton


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