Tourexpi
As
part of a continuous and concerted investment into the onboard experience,
Emirates boasts the most extensive wine cellar of any airline - dedicated
facilities in France which currently house around 6 million bottles of fine
wine, some of which won’t be served until 2037.
New
fine wines onboard Emirates
In
the coming months Emirates will introduce a selection of the finest white
Burgundy wines, including prestigious Premier and Grand Crus wines such
as Montrachet 2011, Chevalier-Montrachet 2013, and Corton-Charlemagne
2014, as well as some exceptional red Burgundy wines, primarily Grand Crus
like Échezeaux, Clos Vougeot, and Chambertin.
Emirates
is also planning to introduce several First Growths from Bordeaux in the coming
years, from the renowned estates of Château Mouton Rothschild, Château
Margaux, Château Haut-Brion, Château Cheval Blanc, and Château d'Yquem. First
Growth refers to the topmost level of the Bordeaux Classification of 1855,
where châteaux were graded on their quality, price and reputation, as requested
by Emperor Napoleon III.
Currently
Emirates offers 36 different varieties of French wines and Champagnes onboard
its aircraft.
Emirates'
prestigious criteria for wine selection
Emirates'
stringent criteria for wine selection includes a highly detailed process,
choosing wines that are known to excel both on the ground and at altitude,
continually testing the results. Key factors considered include fruit content,
acidity, tannin levels, and the influence of oak. Equally crucial to Emirates
is the wine's maturity, which directly impacts tannin levels. Many of the
selected wines are crafted to be enjoyed after significant ageing and Emirates'
cellar includes wines that date back to the 2003 vintage. Bordeaux wines
designated for Business Class undergo a minimum ageing period of 8-10 years,
while those for First Class receive a minimum of 12-15 years of ageing, all of
which occur in professional facilities in France. Wines are selected when they
are ready to be served onboard and strategically positioned worldwide. As part
of its Fly Better promise, Emirates goes to great lengths to ensure
that customers can savour wines at their peak.
World
class wines for every cabin class
Each
of Emirates' four cabins features a distinct wine selection, which is updated
every two weeks to ensure frequent flyers are always enjoying variety.
In
Economy Class, Emirates offers one red and one white wine, both of
exceptionally high quality. Recent additions include ‘AOP' and 'Biodynamic’
wines from M. Chapoutier, Domaines Baron de Rothschild, a
South African Sauvignon Blanc from sustainability champion, Gabb family
and Antinori Santa Cristina red wine. The AOP is a European Union
(EU) standard similar to the French AOC system in that it emphasises the wines'
geographical origin and specific production methods. Biodynamic winemaking
emphasises holistic, sustainable farming and minimal post-harvest intervention,
creating wines known for their pronounced terroir expression.
In
Premium Economy, Emirates serves sparkling vintage wine, premium red, and
premium white wine. Examples include Château La Garde 2011, Cloudy
Bay Sauvignon Blanc, and Domaine Chandon 2016 – a sparkling wine that
is exclusive in the sky to Emirates Premium Economy.
In
Business and First Class, Emirates tailors its wine selections into six
regions: the UK and USA, Europe, Africa, Middle East, Australasia, and Asia.
This approach allows Emirates to offer wines closely aligned with the taste
preferences of passengers from these regions, and allows travellers to sample
outstanding wines from the regions they will be visiting. Emirates also offers
premium Port wines, including vintage Tawny Ports such as the 1979 Graham’s and
the 1981 from Dow's.
Since
2006, Emirates has invested more than USD 1 billion into its wine programme. In
2022, Emirates also invested USD 2 billion to enhance its inflight customer
experience, including a massive programme to retrofit over 120 aircraft with
the latest interiors, plus an array of initiatives including new fine dining
menus, crafted vegan dishes, a Movie Snacks menu, unlimited caviar in First
Class and a specialised hospitality training programme for cabin crew, helping
them create memorable moments for customers.
Image
Credit: © Emirates Airlines
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