Thailand Tourism Festival 2026 opens with strong momentum to boost domestic travel

Thailand

The event showcases the country in nine themed zones and promotes the “5 Must Do in Thailand” concept alongside sustainable tourism

The Tourism Authority of Thailand (TAT) has officially opened the 44th Thailand Tourism Festival (TTF) 2026, reinforcing its role as the country’s flagship platform for domestic tourism and encouraging Thai residents to rediscover travel opportunities across the Kingdom.

The opening ceremony was presided over by Ms. Natthriya Thaweevong, Permanent Secretary of the Ministry of Tourism and Sports and Chairperson of the TAT Board of Directors, together with Ms. Thapanee Kiatphaibool, Governor of TAT. They were joined by provincial governors and vice governors, members of the TAT Board of Directors, senior executives from TAT, as well as key representatives from both the public and private sectors.

Ms. Natthriya Thaweevong said: “This year’s festival reinforces our commitment to positioning Thailand as a premier global destination while inspiring Thai people to explore their own country with pride. The event highlights stunning attractions, warm Thai hospitality, authentic lifestyles and immersive experiences that TAT is ready to deliver through the ‘5 Must Do in Thailand’ strategy.”

Ms. Thapanee Kiatphaibool added: “This annual festival aims to inspire Thai people to explore their own country and rediscover the many charms of their homeland, fostering a renewed sense of connection to Thailand. The nine main zones directly support regional development and create new opportunities for local communities, while showcasing the country’s diverse regions and their unique attractions.”

Nine themed zones showcase Thailand’s diversity

The festival has been designed to transform curiosity into genuine travel inspiration. Through nine distinct zones, visitors experience different aspects of Thailand’s destinations, identities and tourism offerings.

Together, the zones create a journey across the country that combines culture, cuisine, creativity, entertainment and sustainability. The concept encourages visitors not only to enjoy the festival itself but also to explore the featured destinations beyond the event.

Focus on sustainability and community value

TTF 2026 embraces Thailand’s Bio-Circular-Green Economy (BCG) model, promoting environmentally responsible tourism that highlights local identities and generates value for communities.

The event also continues its “Zero Waste to Landfills” initiative, now in its fourth year. The programme ensures that no waste generated during the festival is sent to local landfill sites.

Five-day event in Bangkok

The Thailand Tourism Festival 2026 takes place from 25 to 29 March 2026 at the Queen Sirikit National Convention Centre in Bangkok. The event runs daily from 10:00 to 21:00 and is located in Halls 1 to 4 on the ground floor. Admission is free.

Visitors are encouraged to use public transport, with direct access via the MRT Queen Sirikit National Convention Centre Station on the Blue Line, as well as bus route 136. Limited parking is available on site, while taxis and ride-hailing services also serve the venue.

Further information is available through the TAT Call Centre (1672 Travel Buddy) and via the Amazing Thailand and Thailand Festival social media channels.