Tourexpi
Sir Tim Clark,
President Emirates Airline said: “Aircraft livery is the most instantly
recognisable brand real estate for any airline. It’s a visual representation of
our unique identity, something we wear proudly, and display in all the cities
we fly to around the world. We’re refreshing our livery to keep it modern,
without losing the key elements of our identity such as the UAE flag on our
tailfin and the Arabic calligraphy.”
Eagle-eyed plane
spotters and fans will immediately notice changes to the tailfin and
wingtips. In this latest design, the UAE flag on the Emirates tailfin is
much more dynamic and flowing with a 3D effect artwork, and the wingtips have
been painted red with the Emirates logo in Arabic calligraphy “popping” out in
reverse white. Passengers onboard with a window view will see the UAE flag
colours painted on the wingtips facing the fuselage.
The signature gold
“Emirates” lettering across the main body in English and Arabic is also bolder,
and 32.5% larger. On the aircraft belly, Emirates has retained its iconic red
branding which it introduced in 2005. The website URL “Emirates.com” has
been dropped from the design.
This is the 3rd iteration
of Emirates’ official aircraft brand colours. The original livery unveiled with
the airline’s launch in 1985 had its first refresh 14 years later, with the
delivery of Emirates’ first Boeing 777-300 at the 1999 Dubai Airshow.
The first aircraft to
sport Emirates’ newest livery is A6-EOE, an Airbus A380, which has rolled out
of Emirates Engineering this week after its makeover. Its first deployment will
be to Munich on 17 March as flight EK51.
Watch timelapse video of the first aircraft
receiving its new livery at Emirates Engineering in Dubai.
The new livery will
be gradually applied across the rest of the existing Emirates fleet with 24
aircraft, including 17 Boeing 777s, expected to sport the refreshed livery by
the end of 2023. All new Emirates aircraft, from the first Airbus
A350 entering the fleet in August 2024 will be delivered in this new livery.
Emirates’ original
livery in 1985 was designed by UK design company Negus & Negus. All of the
airline’s subsequent aircraft colours were created by its inhouse design team.
Over the years, Emirates’ numerous colourful and eye-catching aircraft livery
have included bespoke designs to drive sponsorship brand association, and for special
occasions such as the UAE’s 50th Jubilee livery, and Expo 2020 Dubai.
Image Credit: ©
Emirates Airlines
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