Emirates Skywards launches 5 million Skywards Miles summer promotion - Get updated on what's happening in tourism!

Emirates Skywards is celebrating this year's Dubai Summer Surprises with one of its biggest seasonal promotions, offering members the chance to win a share of five million Skywards Miles while enjoying shopping, dining and lifestyle experiences across the city. Until 30 August 2026, every qualifying purchase of AED 200 or more through participating Skywards Everyday partners or Skywards Miles Mall UAE automatically enters members into a prize draw.

A total of 500 winners will each receive 10,000 Skywards Miles. Half of the prizes will be awarded to customers using Skywards Everyday, while the remaining winners will be selected from eligible Skywards Miles Mall purchases. Every qualifying transaction counts as a separate entry, increasing members' chances of winning throughout the campaign.

Dubai Summer Surprises offers even more ways to earn

The promotion coincides with Dubai Summer Surprises, the city's annual 60-day festival featuring shopping offers, family entertainment, cultural events, dining experiences and retail promotions.

Skywards members can maximise their rewards by shopping at Dubai Mall, where they can earn up to one Skywards Mile for every US$1 spent, depending on their membership tier. Additional earning opportunities are available through weekly challenges in the Skywards Everyday app.

"Dubai Summer Surprises is one of the city's most anticipated annual events, bringing together world-class shopping, entertainment and family experiences. Through this campaign, we're giving our members even more reasons to enjoy everything Dubai has to offer, while rewarding them with the opportunity to earn and win Skywards Miles. Whether shopping in-store or online, every qualifying purchase brings members one step closer to winning 10,000 Skywards Miles," said Dr. Nejib Ben Khedher, Divisional Senior Vice President, Emirates Skywards.

Bonus rewards across the travel network

Beyond shopping, Emirates Skywards members can also earn 50 per cent bonus Skywards Miles with a wide range of travel partners. The promotion covers hotel stays with brands including Emirates Skywards Hotels, Marriott Bonvoy, IHG Hotels & Resorts and Jumeirah, car rentals with companies such as Hertz, Avis, Budget, Europcar, Sixt and CarTrawler, selected partner airlines including United Airlines, Air Canada, Aegean Airlines and Japan Airlines, as well as Emirates Holidays packages.

The offer applies to eligible travel completed by 31 August 2026. Members can earn up to 10,000 bonus Miles per partner, provided they register before participating. Bonus Miles will be credited within 60 days after the campaign ends.

Everyday spending becomes travel rewards

Through the Skywards Everyday app, members can automatically collect Miles on purchases made with up to five linked Visa or Mastercard payment cards across hundreds of participating retailers in the UAE. Eligible spending includes shopping, dining, beauty, wellness, leisure, pharmacy and grocery purchases.

Members earn one Skywards Mile for every AED 3 spent with most partners, while grocery and pharmacy purchases earn one Mile for every AED 5 spent. Accumulated Miles can also be converted into cashback or loyalty points within the Skywards Everyday partner network.

Image Credit: © Emirates Airlines