Tourexpi
Lianyungang, a coastal city in eastern China, has long
been shaped by the meeting of mountains and sea. From the mythic landscapes
linked to Journey to the West to its role as the eastern terminus of the New
Eurasian Land Bridge, the city occupies a distinctive place in China’s cultural
and historical landscape.
Since August 2025, the Publicity Department of the
Lianyungang Municipal Committee has been presenting Reading the City, an urban
culture initiative that explores architecture, place names and long-established
local brands. The programme invites both residents and visitors to rediscover
the city through its streets, landmarks and everyday settings, connecting lived
spaces with historical memory.
Stories rooted in the mountains
Huaguo Mountain is widely regarded as the cultural
birthplace of Journey to the West and is closely associated with themes of
exploration, resilience and imagination. In recent years, Lianyungang has
developed immersive visitor sites such as the Water Curtain Cave and the
Seventy-Two Caves, transforming literary references into tangible experiences.
Nearby, the Eastern Han Dynasty cliff carvings at Kongwang Mountain offer a
quieter perspective on the city’s past, reflecting its long-standing role as a
meeting point of belief systems, artistic expression and cultural exchange.
A coastline shaped by exchange
Along the coast, Lianyungang’s curved bays and
protected wetlands serve as an important stopover for migratory birds,
underlining the region’s ecological value. Historically, the city functioned as
a key link between land and sea routes, from early Silk Road connections to
modern transport corridors. This maritime heritage continues today through the
Port of Lianyungang, which maintains shipping links with nearly 1,000 ports in
more than 160 countries and regions. Within the framework of the Belt and Road
Initiative, the port connects historical patterns of exchange with contemporary
global trade.
Through initiatives such as Reading the City,
Lianyungang presents itself as a place where geography informs identity, and
where mountains and sea continue to shape how history, culture and daily life
intersect.
Image
Credit: © Lianyungang
Municipal Committee Propaganda Department
The most interesting news
Read the News

SWISS expands India network with new nonstop Bengaluru–Zurich service
Swiss International Air Lines is pleased to announce the launch of new nonstop flights between Bengaluru and Zurich, further enhancing connectivity between Switzerland and India’s leading technology and innovation hub.
Read the News

Qatar Airways and Philippine Airlines strengthen partnership
Starting 1 June 2026, Philippine Airlines will place its (PR) code on Qatar Airways flights from Manila, Cebu, Clark, and Davao to Doha, and connect to over 20 major European cities, including Paris, Rome, and Frankfurt via Hamad International Airpor
Read the News

Radisson Hotel Group expands its footprint in Dubai
Radisson Blu Hotel, Dubai Barsha Heights is a 537-room five-star city hotel in Dubai, United Arab Emirates, affiliated with Radisson Blu, part of Radisson Hotel Group.
Read the News

Hilton signs Hilton Garden Inn in Busan, South Korea
Hilton (NYSE: HLT) announced the signing of a franchise agreement with MS&C Co., Ltd. to open Hilton Garden Inn Busan Gijang in 2028. Located in Gijang, Busan, the hotel is planned to be part of a larger mixed-use development project.
Read the News

Etihad Airways makes Eid al-Adha and Summer Travel easier
Etihad Airways is preparing for a busy Eid al-Adha and summer travel season, with strong demand expected across its expanding global network.
Read the News

To Belize in the off-season with Alaska Airlines
Why this is the best choice explains Ali Wunderman
Read the News

TAT and Warner Music Japan bring Thailand’s spirit to life
Music-led collaboration showcases Bangkok’s everyday charm while connecting Thailand’s relaxed optimism with younger global audiences
Read the News

Global Travel & Tourism to outpace wider economy by 1.5 times
Global Travel & Tourism is forecast to continue outpacing wider economic growth in 2026, with the sector expected to contribute $12TN to the world economy, accounting for 9.9% of global GDP, according to new data from the World Travel & Tourism Counc
Read the News

Nayarit's jungle coast redefines luxury travel
In the state of Nayarit, the jungle-meets-ocean landscape is emerging as one of the most compelling frontiers in high-end travel—now supported by a new era of seamless access.
Read the News

Six Senses Joins the UNEP and UN Tourism Recipe of Change
A living expression of the brand’s sustainable ethos and Eat With Six Senses philosophy
Read the News

Emirates taps GE Aerospace for repair capabilities
The agreement will support the expansion of the Emirates Engine Maintenance Centre (EEMC)
Read the News

Closing the gender gap requires tackling structural barriers, improving access to opportunities, and sustained commitment
Women do most of the work in tourism, yet they remain underrepresented in leadership
Read the News

Tripmasters expands with new experience-focused vacation packages
New curated travel collections respond to growing demand for slower, experience-driven vacations with fewer hotel changes and deeper destination immersion
Read the News

Marriott International expands portfolio in Peru through landmark conversions
The two properties in Lima are set to officially join The Ritz‑Carlton and JW Marriott brand portfolios in 2028, reflecting the city’s rise as a leading global luxury destination.
Read the News

Lufthansa Group expands climate protection portfolio
The Lufthansa Group has reshaped its portfolio of climate protection projects and is placing a stronger emphasis on technology-based solutions
Read the News

As Americans hit the road during the country’s 250th anniversary, Hilton is celebrating all summer long.
Next week, Hilton is kicking off Hilton Honors America Experiences with a dozen unexpected and unforgettable road trip experiences for only 250 Hilton Honors Points per trip, Hampton by Hilton stays and gas included.
Read the News

TUI launches TUI Smiles Rewards Club
TUI has launched TUI Smiles Rewards Club, the company’s first-ever global loyalty programme, enabling customers to collect Smiles across TUI's portfolio – from flights and hotels to packages, cruises, and experiences.
Read the News

The Czech capital has maintained its position among the ten most important meeting destinations in the world
Meetings Prague announces statistics for 2025 and unifies tourism branding
Read the News

Enhanced opportunities for British Airways American Express® cardmembers
British Airways American Express® Cardmembers who book with British Airways Holidays using Avios (as a full or part payment), can now redeem their Companion Voucher to receive 25% of these Avios back.
Read the News

In Spain, the year starts with more people employed in the tourism sector
In the first quarter of 2026, there were 146,631 more employees in tourism-related activities than in the same period of 2025.
