Tourexpi
Under this agreement, Almatar Travel Group will benefit from Sabre's
extensive travel ecosystem including its wide geographic scope and breadth of travel
content, which includes air, lodging, ancillary and NDC content. Furthermore,
Almatar will access Sabre's portfolio of innovative technology and intelligent
platform, Sabre Red 360, which will help enable the travel company to
differentiate its offering, compete more effectively, grow faster in the
region, and expand its online travel business. Additionally, Almatar will use
Sabre's APIs and Automation Hub to
help it stay competitive in the dynamic Saudi marketplace.
"With the impressive developments of the Saudi Vision 2030, we are
witnessing increased tourism in the country, allowing us to deal with travelers
from around the world with different expectations and accustomed to different
technology," said Faisal Al Rajhi, president, Almatar Travel Group.
"We turned to Sabre to advance our technology, expand our reach and equip
ourselves with intelligent solutions that make shopping and booking travel
intuitive, personalized and flexible which is important to differentiate our
offerings in a competitive marketplace."
Almatar Travel Group is advancing its payments solution and will
deploy Sabre Virtual Payments to
help maximize value of its B2B payments and to provide payments flexibility and
control, increased fraud protection and security, accurate reconciliation and
better automation and efficiency.
"We are thrilled to partner with Sabre at this exciting time to
support the Kingdom's vision and the travel and tourism developments,"
said Aimen Saleh, CEO, Almatar Travel Group. "Our mission at Almatar
is to deploy advanced products and technologies with our unique position in the
Saudi market to deliver a best-in-class travel experience for our customers.
Therefore, we are working with Sabre on the payments front to benefit from
their leading virtual payments solutions. Sabre's technology and reach which
will be essential components in our growth and technology strategy."
Almatar Travel Group and Sabre signed the new agreement at the Saudi
Tourism Forum in Riyadh, which offers travel and tourism companies
interaction and networking opportunities with one another and features
cutting-edge technology and environmental solutions that will transform travel
in the future.
"To support the Saudi Vision 2030, agencies like Almatar need
access to innovative technology and content," said Abdul-Razzaq Iyer,
vice president, Sabre Travel Network Middle East. "Almatar is already
a proven innovator in travel, delivering highly tailored experiences to its
customers in both online and offline space. We are proud to partner with
Almatar to advance its payments strategy and recruit the right solutions to
fuel their growth and expansion plans."
Image Credit: © Sabre
Corporation
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