Tourexpi
Air India and IHG Hotels & Resorts are linking
their loyalty programmes in a new partnership spanning air travel and
accommodation. Members of Air India’s Maharaja Club can earn Maharaja Points
when staying at IHG properties worldwide, while members of IHG One Rewards can
convert their hotel points into Maharaja Points for future travel.
The agreement combines Air India’s network across
India and five continents with IHG’s portfolio of more than 7,100 hotels in
over 100 countries. Both companies see the partnership as a way to extend
loyalty benefits beyond their traditional core businesses and accompany
customers through a larger part of their journey.
Hotel stays earn Maharaja Points
Maharaja Club members will receive two Maharaja Points
for every US dollar spent on qualifying stays at most IHG Hotels & Resorts.
A different rate applies at Candlewood Suites,
Staybridge Suites, IHG Residences and IHG Army Hotels, where members earn one
Maharaja Point for every US dollar spent.
IHG One Rewards members can also transfer existing
points into Air India’s programme. The conversion rate is 1,000 IHG One Rewards
Points for 200 Maharaja Points, with 1,000 points set as the minimum amount for
an exchange.
IHG has more than 160 million loyalty members
The cooperation gives Air India access to one of the
world’s largest hotel loyalty communities. IHG One Rewards has more than 160
million members globally.
“India continues to be one of IHG’s most important
growth markets, and we are focused on expanding our presence while building
deeper and more meaningful engagement with our guests,” said Sudeep Jain,
Managing Director, South West Asia at IHG Hotels & Resorts.
Jain said linking IHG One Rewards with Maharaja Club
would provide members with greater choice and flexibility while strengthening
the relevance of IHG’s loyalty programme in India.
Air India expands Maharaja Club beyond flying
For Air India, the partnership is part of a broader
transformation of Maharaja Club from a conventional airline frequent flyer
scheme into a travel and lifestyle loyalty programme.
“Maharaja Club is evolving alongside Air India's
transformation, with a strong emphasis on creating richer experiences for our
members beyond the flight itself,” said Sunil Suresh, Head of Marketing,
Loyalty and E-commerce at Air India.
The airline recently passed the milestone of adding
more than 100 brands to the Maharaja Club partner network between FY2023 and
FY2026. During FY2026, members completed more than 4.2 million transactions
with partners across travel, hospitality, lifestyle and everyday spending.
Triple points offered until the end of 2026
The companies are accompanying the launch with a
limited promotion. Maharaja Club members who register for the offer can earn
three times the regular number of Maharaja Points on qualifying IHG stays
between 15 September and 31 December 2026.
There are no blackout dates during the promotional
period.
IHG plans another 110 hotels in India
The partnership also comes as IHG prepares for
substantial expansion in the Indian market. The hotel group currently operates
53 properties across seven brands in the country, including Six Senses,
InterContinental Hotels and Resorts, Vignette Collection, Crowne Plaza, voco
Hotels, Holiday Inn Resort and Holiday Inn Express.
Another 110 hotels are in the pipeline and are
scheduled to open over the next three to five years. The loyalty partnership
with Air India therefore connects two expanding networks at a time when both
companies are seeking a larger share of the Indian and international travel
market.
Image Credit: © AI generated illustration using material courtesy of IHG
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