Agoda adds Capella and Patina luxury hotels to global platform - Get updated on what's happening in tourism!

Agoda has expanded its luxury accommodation portfolio through a new partnership with Capella Hotel Group. All properties operated under Capella Hotels and Resorts and Patina Hotels & Resorts will become available through the digital travel platform, giving the hotel group access to Agoda’s international customer base.

The agreement comes as Asia plays an increasingly important role in the global luxury travel market. Both companies are deeply rooted in the region, while destinations including Bangkok and Bali, where Capella operates hotels, rank among Agoda’s most searched locations for five-star accommodation.

Luxury travel shifts towards experiences

The partnership reflects broader changes in demand at the upper end of the travel market. According to figures cited by Agoda, Asia could account for almost half of the world’s new high-net-worth individuals by 2028.

At the same time, luxury travel is becoming increasingly focused on experiences rather than accommodation alone. Agoda’s 2026 Travel Outlook Report found that 31% of surveyed travellers prioritised culinary experiences, while 25% identified cultural exploration as an important motivation for travelling.

For hotel groups, this development is increasing the importance of presenting properties not simply as places to stay, but as part of the destination experience.

“Luxury today is personal. Our role at Agoda is to make sure that what a traveler is looking for – from an everyday getaway to a once-in-a-lifetime stay – is easy to discover and book,” said Andrew Smith, Senior Vice President of Supply at Agoda. “Partnering with Capella Hotel Group brings some of the world's most celebrated properties onto our platform, making these extraordinary stays and experiences just as accessible to our customers as any other trip they plan with us.”

Agoda expands access to Capella and Patina

For Capella Hotel Group, the agreement provides an additional global distribution channel for its two brands. Capella Hotels and Resorts operates in the luxury segment with a strong emphasis on individual service and destination-specific experiences, while Patina Hotels & Resorts follows a contemporary lifestyle approach.

The partnership is particularly relevant in Asia-Pacific, where luxury travel demand is expected to continue expanding. Agoda cites industry projections indicating annual growth of around 8% in the region.

Bangkok and Bali are already among the destinations generating particularly strong interest in five-star accommodation on Agoda, alongside Kuala Lumpur. Both Bangkok and Bali feature properties from the Capella portfolio.

Capella seeks greater reach across Asian markets

For Capella Hotel Group, the cooperation is intended to increase visibility and generate additional demand as the company expands its international portfolio.

“As Capella Hotel Group continues on its growth trajectory, partnerships that drive commercial value like this one with Agoda give us the scale and reach to connect with a high-intent traveler base across Asia and beyond,” said Varun Whig, Vice President, Revenue, Capella Hotel Group. “This helps us grow demand for Capella and Patina, while we continue delivering the bespoke service of Capella and the transformative experiences of Patina in every destination we're in.”

The cooperation also brings several internationally recognised properties onto Agoda’s platform. Capella Hotels and Resorts was named Best Hotel Brand in the World in Travel + Leisure’s World’s Best Awards 2026, according to the companies, retaining the position for a fourth consecutive year. Patina Osaka was named Best Hotel in the World in the same awards, while Capella Bangkok received The World’s Best Hotel title in 2024.

By combining Agoda’s distribution reach with Capella Hotel Group’s growing portfolio, both companies are positioning themselves for further growth in an Asian luxury travel market increasingly shaped by personalised and experience-led stays.

Image Credit: © AI generated illustration with material courtesy of Agoda