Tourexpi
The group has signed 10 premium hotels across the region to date this year
- six from Mövenpick, two from Pullman and two from Swissôtel - to take its
premium pipeline to 46 properties totaling 7,360 rooms, all set to open by the
end of 2027.
Accor’s premium growth will strengthen the group’s presence in the
Mediterranean basin, with locations in historic cities and sun destinations
alike. An opportunity to broaden its offering to European
travelers, it will also see growth in Eastern European destinations like
Bulgaria, Czech Republic, Albania and Montenegro.
Located in the world’s most sought-after destinations, Pullman Hotels &
Resorts are Accor’s most premium offering. Consisting of 4-star and 5-star
properties, Pullman appeals to the cosmopolitan traveler seeking the best. The
brand’s European and North African portfolio will be bolstered by nine new
openings, adding 1,589 new rooms to the portfolio, including resorts in
Guadeloupe and the anticipated Pullman Okol Resort Golf & Spa in Bulgaria.
Other openings will include Albania, Croatia, Germany and Montenegro, where the
Pullman Kolasin Breza will open its doors later this year.
Mövenpick’s pipeline leads the charge, with 23 upcoming openings in the
region, bolstered by its flexibility as a conversion brand. With Swiss heritage
dating back to the 1940s, the brand offers a mix of contemporary city and
resort hotels that focus on making the ordinary extraordinary. Its European and
North African expansion will see a mix of resorts and hotels opening in
countries including Algeria, Croatia, Switzerland, Italy and Azerbaijan with
the highly anticipated Mövenpick Winter Park Baku. The portfolio has grown in
Central and Eastern Europe, with Mövenpick BalaLand Resort in Hungary, and
Mövenpick Resort & Spa Fruske Terme in Serbia.
Swissôtel combines Swiss hospitality with intelligent design and local
flair. Its growth is propelled in Eastern Europe with 14 properties totaling
2,334 rooms opening across destinations including Albania, Bulgaria, Czech
Republic, Serbia, Moldova and Georgia, with the Swissôtel Tbilisi sitting as a
highly anticipated opening. Swissôtel Kolašin in Montenegro will be another
great addition to Central and Eastern European portfolio, located in the
mountain resort and one of the country’s most prestigious tourism investments.
Commenting on Accor development strength in the region, Philippe Bijaoui, Chief Development Officer, Europe &
North Africa for Accor's Economy, Midscale and Premium brands, added:
“Our recent restructure has given us a laser-eyed focus, and driving our
premium brands across the region is a key part of that. Currently our premium
portfolio makes up 16% of our overall pipeline and it continues to be a key
area of focus for our development strategy where we see huge untapped
potential. We’re also very confident in the ability of brands like Mövenpick,
as an ideal conversion brand, to help increase our density in key locations.”
Image Credit: ©
Accor
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