Tourexpi
VIVA Cruises joins the German National Tourist Board
The German National Tourist Board (GNTB) has welcomed VIVA
Cruises as a new member, effective January 1, 2026. The decision was made
unanimously at the GNTB Board of Directors’ 109th meeting on November 4, 2025,
underscoring the growing strategic importance of river cruising within
Germany’s inbound tourism.
Strong potential for river cruising in Germany
“River cruises represent a segment with strong growth
potential for German incoming tourism,” said Petra Hedorfer, CEO of the GNTB.
“Destinations also benefit from the economic value added by cruise guests’
shore excursions. In our 2025 Travel Industry Expert Panel, 70 percent of
international CEOs and key accounts confirmed high demand for river cruises.
Over half of the tour operators who do not yet sell river cruises in Germany
plan to include them in the coming years. Together with VIVA Cruises, we already
presented this product successfully at the GTM 2025.”
VIVA Cruises: pioneering lifestyle on the rivers
“We are delighted and proud to be the only cruise
company among the GNTB’s members,” said Andrea Kruse, CEO and co-founder of
VIVA Cruises. “Since our founding in 2018, we have set new standards in river
cruising – with contemporary design, a relaxed lifestyle atmosphere, fine
dining, and our high-quality VIVA All-Inclusive concept. Our international marketing
has been key to our steady growth, with more than half of our guests now coming
from international markets, even on departures from Germany.”
The partnership marks another milestone for both
organizations in promoting Germany as a world-class river cruise destination
and expanding its global visibility in premium tourism.
Image
Credit: © Viva Cruises
The most interesting news
Read the News
Turkish Airlines Hosts Dual Aviation Symposiums in Istanbul
IATA’s “Destination: Transformation” brings together leaders in airline finance, retail, and passenger experience
Read the News
Lufthansa and SIXT Partner to Enhance Exclusive First Class Limousine Service
40 premium vehicles to operate at Frankfurt and Munich hubs for seamless First Class and HON Circle transfers
Read the News
Inclusion, AI, and Sustainability Take Centre Stage on Day Two of WTM London 2025
Sessions explore DEAI progress, artificial intelligence, responsible tourism, and creative marketing at the world’s leading travel trade show
Read the News
‘Better Borders’ Could Unlock $401 Billion for the Global Economy and Create 14 Million New Jobs
Smarter, digitally connected borders could transform travel, boost GDP, and reshape global competitiveness by 2035
Read the News
Delta reduces flights beginning Nov. 7 in compliance with FAA directive
Airline prioritizes safety and customer care amid temporary nationwide flight reductions
Read the News
TAT unveils ‘Healing is the New Luxury’ campaign at WTM 2025
Thailand positions itself as a global wellness and sustainability hub through culture, creativity, and mindful travel
Read the News
WTM London’s tech audience backs AI as a force for good in travel – with some reservations
Experts agree artificial intelligence will enhance efficiency, creativity, and personalisation across the travel industry
Read the News
Spain presents its Tourism 2030 Strategy in London to reinforce value-driven, year-round growth
Spain’s Secretary of State for Tourism, Rosario Sánchez, underlined the strong performance of the British tourism market in Spain during the World Travel Market (WTM) in London, noting that growth is becoming “more seasonally balanced and sustai
Read the News
Condor launches new nonstop service from Stuttgart to Dubai
Four weekly flights expand the airline’s network and strengthen its presence in southern Germany
Read the News
Egypt and Qatar sign $29B tourism and real estate development deal on Mediterranean coast
Landmark investment to create a world-class tourism, leisure, and residential destination in northwest Egypt
Read the News
TUI River Cruises launches its second Nile ship, TUI Bahareya, with a traditional blessing in Luxor
Expansion on the River Nile offers more guests the chance to explore Egypt’s timeless wonders
Read the News
China extends visa-free policy until the end of 2026
Beijing adds Sweden to its list of visa-exempt countries starting November 10
Read the News
Cunard’s Transatlantic Fashion Week returns aboard Queen Mary 2
Christian Siriano, Bob Mackie and Coco Rocha headline the ocean liner’s glamorous voyage from New York to Southampton
Read the News
Global Travel Industry Set to Outpace World Economy, Says WTM Report
Travel spending, emerging markets and experiential tourism drive growth beyond 2035
Read the News
TUI Sees Gen-Z Surge in ‘Race-cations’ and Sports Tourism
Mini-breaks meet marathons as younger travellers reshape holiday habits and extend the travel season
Read the News
Royal Caribbean Unveils New Caribbean Adventures for 2027–28
Year-round cruises from Florida feature new destinations, beach clubs and short getaways on Oasis Class ships
Read the News
Thailand welcomes Etihad Airways’ new Abu Dhabi–Chiang Mai route
New connection strengthens Thailand’s air network and supports high-value tourism under TAT’s Airline Focus strategy
Read the News
Riu Palace Calypso reopens as an upgraded Adults Only hotel after full renovation
Complete redesign enhances sea views, dining, sustainability and comfort on Fuerteventura’s Jandía beach
Read the News
Hilton to Add Nearly 4,000 New Luxury and Lifestyle Rooms Across Southeast Asia
New signings and openings strengthen Hilton’s position as Asia Pacific’s fastest-growing hospitality company
Read the News
A new era of style: Delta unveils the ‘Distinctly Delta’ uniform collection
A century of flight inspires a timeless look – designed for comfort, performance and pride
Read the News
Spain, Germany, France and Italy to Strengthen European Industry and Tourism Competitiveness
Berlin Declaration highlights innovation, sustainability, and the role of tourism in Europe’s industrial future
