Tourexpi
VIVA Cruises joins the German National Tourist Board
The German National Tourist Board (GNTB) has welcomed VIVA
Cruises as a new member, effective January 1, 2026. The decision was made
unanimously at the GNTB Board of Directors’ 109th meeting on November 4, 2025,
underscoring the growing strategic importance of river cruising within
Germany’s inbound tourism.
Strong potential for river cruising in Germany
“River cruises represent a segment with strong growth
potential for German incoming tourism,” said Petra Hedorfer, CEO of the GNTB.
“Destinations also benefit from the economic value added by cruise guests’
shore excursions. In our 2025 Travel Industry Expert Panel, 70 percent of
international CEOs and key accounts confirmed high demand for river cruises.
Over half of the tour operators who do not yet sell river cruises in Germany
plan to include them in the coming years. Together with VIVA Cruises, we already
presented this product successfully at the GTM 2025.”
VIVA Cruises: pioneering lifestyle on the rivers
“We are delighted and proud to be the only cruise
company among the GNTB’s members,” said Andrea Kruse, CEO and co-founder of
VIVA Cruises. “Since our founding in 2018, we have set new standards in river
cruising – with contemporary design, a relaxed lifestyle atmosphere, fine
dining, and our high-quality VIVA All-Inclusive concept. Our international marketing
has been key to our steady growth, with more than half of our guests now coming
from international markets, even on departures from Germany.”
The partnership marks another milestone for both
organizations in promoting Germany as a world-class river cruise destination
and expanding its global visibility in premium tourism.
Image
Credit: © Viva Cruises
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