Tourexpi
VIVA Cruises joins the German National Tourist Board
The German National Tourist Board (GNTB) has welcomed VIVA
Cruises as a new member, effective January 1, 2026. The decision was made
unanimously at the GNTB Board of Directors’ 109th meeting on November 4, 2025,
underscoring the growing strategic importance of river cruising within
Germany’s inbound tourism.
Strong potential for river cruising in Germany
“River cruises represent a segment with strong growth
potential for German incoming tourism,” said Petra Hedorfer, CEO of the GNTB.
“Destinations also benefit from the economic value added by cruise guests’
shore excursions. In our 2025 Travel Industry Expert Panel, 70 percent of
international CEOs and key accounts confirmed high demand for river cruises.
Over half of the tour operators who do not yet sell river cruises in Germany
plan to include them in the coming years. Together with VIVA Cruises, we already
presented this product successfully at the GTM 2025.”
VIVA Cruises: pioneering lifestyle on the rivers
“We are delighted and proud to be the only cruise
company among the GNTB’s members,” said Andrea Kruse, CEO and co-founder of
VIVA Cruises. “Since our founding in 2018, we have set new standards in river
cruising – with contemporary design, a relaxed lifestyle atmosphere, fine
dining, and our high-quality VIVA All-Inclusive concept. Our international marketing
has been key to our steady growth, with more than half of our guests now coming
from international markets, even on departures from Germany.”
The partnership marks another milestone for both
organizations in promoting Germany as a world-class river cruise destination
and expanding its global visibility in premium tourism.
Image
Credit: © Viva Cruises
The most interesting news
Read the News
Gobeklitepe Welcomes More Than 4.4 Million Visitors Since UNESCO Recognition
World's oldest known temple continues to strengthen southeastern Türkiye's appeal as a cultural tourism destination
Read the News
WTTC and UNEP Launch Strategic Partnership to Accelerate Sustainable Tourism
New alliance will promote circular economy, biodiversity protection and measurable environmental action across the global Travel & Tourism sector
Read the News
British Airways Celebrates 80 Years of US Service with Major Lounge Investment
Airline marks transatlantic milestone while unveiling plans to enhance premium customer experience across the United States
Read the News
Deutsche Bank Expands SAF Partnership with Lufthansa Group
Investment in Sustainable Aviation Fuel is expected to reduce CO₂ emissions by around 5,500 tonnes
Read the News
Ryanair Urges Delay of EU Entry-Exit System Until September
Airline warns of longer border control queues during the summer holiday peak and calls for governments to postpone the EES rollout
Read the News
Marriott International Selects The Coca-Cola Company as Global Beverage Partner
Strategic agreement expands beverage choices across Marriott's worldwide hotel portfolio
Read the News
Vietnam Airlines Launches Direct Ho Chi Minh City–Phuket Service
New route marks the first milestone of TAT's partnership with Vietnam Airlines and strengthens regional tourism links
Read the News
Traveloka and Marriott International Expand Partnership Across Southeast Asia
Multi-year agreement gives Traveloka users direct access to Marriott's global hotel portfolio
Read the News
Taiwan Tourism Showcases Year-Round Experiences in Australia and New Zealand
Three-city roadshow strengthens trade partnerships and highlights Taiwan's growing appeal to regional travellers
Read the News
IHG Expands Greater China Portfolio with New Hotel Openings in Second Half of 2026
New properties across major cities, transport hubs and leisure destinations strengthen the group's multi-brand presence
Read the News
Ko Samui Named Asia Pacific's Best Island at Travel + Leisure Luxury Awards 2026
Thailand secures five top destination rankings, with Bangkok, Phuket, Ko Chang and Chiang Mai also recognised
Read the News
Temple of Apollo Opens for Evening Visits Under Türkiye's Night Museum Programme
Ancient sanctuary in Didim offers visitors a new way to experience one of the world's most important oracle sites during the summer season
Read the News
Marella Cruises launches new brand campaign celebrating authentic travel memories
Integrated campaign targets travellers over 40 with a fresh perspective on cruising
Read the News
Wego and Tourism Malaysia launch partnership to boost travel from the Middle East
Joint campaign will promote Malaysia's diverse experiences ahead of Visit Malaysia 2026
Read the News
Hapag-Lloyd Cruises Unveils Extraordinary Christmas and New Year Voyages for 2026/2027
Luxury and expedition ships will celebrate the festive season from the Caribbean to Antarctica
Read the News
TAT’s CF-Hotels Platform Wins Green Leadership Award at AREA 2026
Recognition highlights Thailand’s efforts to transform low-carbon tourism policy into measurable action across the hotel sector
Read the News
Agoda Highlights Cool-Climate Destinations Across Asia Pacific for Summer Travelers
From New Zealand's winter landscapes to Malaysia's highlands, the travel platform recommends refreshing escapes from the summer heat
Read the News
Eurowings Celebrates GNTM Winner Aurélie with WINGS Magazine Cover
Flight attendant and Germany's Next Top Model winner becomes the face of the airline's summer in-flight magazine
Read the News
International Visitors Expected to Spend Nearly €64 Billion in Spain This Summer
Tourism spending is forecast to outpace visitor growth again as Spain prepares for another record summer season
Read the News
IHG Surpasses 200 Hotels in Canada as Expansion Continues
New openings and upcoming brand launches strengthen the company's long-term growth strategy
Read the News
Harbour City Celebrates Toy Story 5 with Large-Scale Hong Kong Carnival
Immersive attractions, interactive experiences and exclusive exhibitions transform the waterfront destination into a Toy Story universe
