TUI Group offering for HolidayCheck Premium members as Tours & Activities partner - Get updated on what's happening in tourism!

TUI Group, one of the world’s leading tourism businesses, is now a Tours & Activities partner for HolidayCheck Premium, the loyalty program of HolidayCheck, one of Germany’s largest travel websites, which boasts over 10 million monthly visits, and 11 million reviews. The agreement continues TUI’s strong and strategic growth in Tours & Activities, which includes partnerships with high profile European, American and Asian travel businesses. The partnership with HolidayCheck provides its premium members with direct access to browse and reserve thousands of excursions, activities and attraction tickets in over 1,000 destinations.

“HolidayCheck Premium is for real vacation lovers, and in-destination experiences are an important element of a holiday. We want to continually enhance our loyalty program and hence, we are happy to provide our members with immediate access to the best experiences around the world - with exclusive member-only discounts.” Said Steffen Ketterer, Business Lead HolidayCheck Premium. “TUI was a logical choice for a partner – they have a great digital platform, a highly curated portfolio of excursions, activities and attraction tickets, and they share our focus on putting the customer first.”  

TUI and HolidayCheck teams prioritised the user experience, collaborating to develop a customised version of TUI’s Tours & Activities platform, which has been seamlessly integrated with the HolidayCheck website. This gives HolidayCheck Premium members direct access to TUI’s curated portfolio of experiences, which are sourced direct in destinations around the world and carefully audited in relation to quality, Health & Safety, and sustainability. Excursions, activities and attraction tickets can now be quickly added to a travel itinerary prior to a holiday during the trip planning process, or booked instantly once in destination, all via the HolidayCheck website.  

“We have long been saying that as the best part of travel, in-destination experiences are a driver of customer loyalty. This has been recognised by HolidayCheck and we are proud to work with them in offering even more benefits to their loyal customer base.” Said Nishank Gopalkrishnan, Chief Business Officer of TUI Musement, the Tours & Activities division of TUI Group. “This is another partnership with an industry leading business and once again shows that TUI has become the B2B partner of choice for Tours & Activities.”  

A diverse range of experiences are on offer, from museum and theme park tickets, to walking tours and water activities, and are available in over 100 countries, including the USA, Mexico, Spain, Greece, Thailand and Australia.

Image Credit: © HolidayCheck AG