Tourexpi
Thai MICE Industry Makes Strong Comeback Recording 42% Rise in Overseas Travelers in 2024
Looking
into 2025, the country shows signs of more vibrancy as it will be hosting a
series of large-scale international events, ranging from 5,000 pax to 10,000
pax per event.
The
soaring performance of Thai MICE industry in 2024 fiscal year is a result of
1.16 million overseas MICE travelers. It represents a 42% increase from 810,000
pax achieved in 2023 fiscal year. The figure almost levels 1.2 million, a
historic high achieved pre-pandemic in 2019. The top ten market sources
are Mainland China, India, Malaysia, Vietnam,
Korea, Singapore, Hong Kong SAR, Germany, the US and Japan,
respectively. Focusing on the European and UK markets, the top five are Germany,
the UK, Russia, France and Italy.
The
top performing sector is convention recording nearly 200% increase of delegates
from 2023, followed by incentive travel, exhibition and meeting. One major
highlight of convention is the 74th FIFA Congress taking place in May
in Bangkok, making Thailand the first Southeast Asian nation to
host the congress of football governing body. ICCA Congress in Bangkok also
made a historic performance. With 1,100 attendances, it is the largest annual
gathering of ICCA ever held in the Asia-Pacific.
In
2025, Thailand is again poised to record growth as the country will
be hosting a series of TCEB-supported international events of large-scale
attendances, which cover many industrial sectors.
Money
20/20 Asia 2025, a fintech event, will take place in April in Bangkok with
an anticipated 5,000 attending delegates representing start-ups, financial
bodies and tech enterprises.
International
Diabetes Federation (IDF) World Diabetes Congress 2025, which is due in April
in Bangkok, aims to advance research in diabetes treatment and push the
disease into universal coverage of the public health policy globally. With an
expected 10,000 attendances, it will be the first time that this world congress
makes a foothold in the Southeast Asian region.
Asia
Pacific Life Insurance Congress (APLIC 2025) due in May in Bangkok is
expected to attract 10,000 delegates comprising life insurance agents and
professional financial consultants. The congress is aimed at upgrading life
insurance professionals.
THAIFEX-Anuga
Asia 2025, a premier trade show dedicated to food products and beverages,
innovation and technology, is due in May in Bangkok. It is one B2B
highlight in exhibition calendar of Thailand and is expected to
attract 85,000 participants.
Mr.
Chiruit Isarangkun Na Ayuthaya, President of TCEB stated: "With the record
performance in 2024, TCEB would like to thank overseas MICE travelers for their
trust and confidence in Thailand. TCEB and Thai MICE entrepreneurs will
always strive to deliver high value to clients because we are well-aware that
the economic challenges are driving the needs for more return on investment and
return on experience. In this connection, we aim to achieve higher at 1.4
million overseas travelers in 2025 fiscal year."
For
more information, contact TCEB at: pr@tceb.or.th
Image
Credit: © TCEB
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