World Tourism Forum Institute to launch groundbreaking Tourism Investment Index at Brussels Annual Meeting 2025 - Get updated on what's happening in tourism!

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World Tourism Forum Institute to launch groundbreaking Tourism Investment Index at Brussels Annual Meeting 2025
The World Tourism Forum Institute (WTFI) is set to make history with the debut of the first-ever World Tourism Investment Index during the Global Tourism Forum Annual Meeting 2025 in Brussels.
World Tourism Forum Institute to launch groundbreaking Tourism Investment Index at Brussels Annual Meeting 2025

The Tourism Investment Index merges 18 critical indicators across four key pillars — tourism performance, economic strength, governance stability, and infrastructure readiness — into a single, comprehensive score. The result is an unparalleled resource for assessing 217 countries and their tourism investment potential.

Data-Driven Tourism Investment

The Tourism Investment Index merges 18 critical indicators across four key pillars — tourism performance, economic strength, governance stability, and infrastructure readiness — into a single, comprehensive score. The result is an unparalleled resource for assessing 217 countries and their tourism investment potential.

The Index will:

  • Rank countries by their combined tourism and investment performance.
  • Segment destinations into five distinct investment opportunity categories, from secure “Safe Bets” to high-return emerging markets.
  • Highlight both global leaders and untapped destinations primed for transformation.

Five Clear Investment Categories

The framework offers investors an immediate, actionable guide to opportunity:

  • Safe Investment Bets – High stability and strong tourism performance.
  • High-Risk / High-Return Opportunities – Strong tourism, challenging context.
  • Undervalued Markets – Weak tourism but strong economic fundamentals.
  • Investment Bottlenecks – Potential blocked by a few key constraints.
  • Betting on Zero – Weak in both areas; suited for long-term transformation plays.

Strategic Impact for the Global Tourism Economy

According to WTFI President Bulut Bağcı, the Index is more than a ranking — it’s a strategic tool to connect capital with opportunity in the tourism sector.

“This Index sets a new global standard in tourism business intelligence. By combining tourism data with investment fundamentals, we are giving governments and investors a clear roadmap for sustainable growth and high-impact projects,” said Bağcı.

The launch in Brussels will coincide with two days of high-level discussions, keynote speeches, and investment matchmaking sessions, attracting ministers, CEOs, and top decision-makers from across the globe.

Picture Credit: © World Tourism Forum Institute 2025


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