Tourexpi
UN Tourism appoints TikTok star Khaby Lame as Ambassador
UN Tourism has welcomed Khaby Lame, the world’s
most-followed TikTok creator, as its newest Ambassador. The appointment
reflects the organization’s commitment to engaging digital-first audiences and
recognising the growing influence of creators and online communities in shaping
global tourism trends.
Promoting responsible tourism through a global
platform
As a UN Tourism Ambassador, Lame will use his platform
to advocate for responsible travel, support cultural heritage, and highlight
tourism’s role in development, job creation and social unity. His first
collaborations with UN Tourism — focusing on youth engagement and lesser-known
“hidden gem” destinations — will be announced in the coming weeks.
UN Tourism Secretary-General Zurab Pololikashvili
stated:
“Khaby Lame has brought joy to many millions of
people, in every corner of the world, and from every walk of life. His openness
and readiness to connect with people across borders and languages represents
what tourism is all about. I am proud to announce Lame as our newest
Ambassador.”
A creator’s commitment to positive impact
Lame expressed his enthusiasm for the role, saying:
“I am incredibly honored to become a UN Tourism
Ambassador. My journey started with just a desire to make people smile. Now, I
want to use my platform to share my passion for the world, to promote
responsible travel, and to build a global community that cares about our planet
and the people in it. We (creators) have a huge responsibility. I am excited to
start this new adventure and show everyone how we can make the world a better
place through travel.”
UN Tourism Ambassadors: voices for global change
UN Tourism Special Ambassadors come from fields such
as sport, entertainment, gastronomy, business and more. They volunteer their
time to promote the agency’s core values and support the Sustainable
Development Goals, helping to amplify the message of tourism as a force for
sustainable development and equal opportunity.
The announcement was made during the UN Tourism
General Assembly, held in Riyadh, Saudi Arabia.
Image
Credit: © UN Tourism
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