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A new Memorandum of Understanding (MoU) aims to
stimulate innovation and fresh ventures within the hospitality industry,
promoting entrepreneurship and education while engaging in open innovation
projects that can enhance the tourism industry, with a particular focus on
hospitality. Currently, 20% of entrepreneurs of the UN Tourism Network are
directly related to hospitality and are the most dynamic projects including a
variety of stakeholders of the industry.
Building on the UN Tourism's established innovation
network, this agreement will further facilitate connections between startups
and potential investors, as well as promote knowledge and skills through joint
events, communication channels, and media interactions. This partnership not
only underlines a commitment to a more sustainable future for the industry but
also signifies a shared commitment to providing inclusive opportunities and
memorable global student experiences, demonstrated through Hotelschool The
Hague's global Sustainable Hospitality Challenge.
Strong foundations for innovative future
Ms. Natalia Bayona, Executive Director of UN
Tourism, expresses: "Unfortunately 90% of startups within the hospitality
sector eventually do not succeed. A decent tourism education and knowledge of
the hospitality sector is necessary to develop a disruptive and
well-functioning product. Through our collaborative efforts, we aspire to alter
this trajectory by offering a more robust foundation, fostering invaluable
connections, and providing a conducive testbed for emerging startups. Given
that technology now permeates 70% of tourism enterprises, it is imperative that
these startups are seamlessly integrated into the ecosystem, connected with
pertinent stakeholders, and afforded the opportunity to validate their
solutions in real-world settings before embarking on a larger scale.
Ms. Regine von Stieglitz, President of the Board of
Directors of Hotelschool The Hague says: "At Hotelschool The Hague, we
provide our students with the perfect balance of theory, real-world experience
and applied research to prepare them for a career in the hospitality industry.
We develop leaders who shape our global industry and drive
it to give back more than it takes. We are proud to join forces with
UN Tourism. We fully embrace their vision to Foster Innovation in the
Hospitality Industry. In fact, our Sustainable Hospitality Challenge is a
student competition designed to enhance the evolution of sustainable practices
in hospitality, aligning seamlessly with the objectives of UN Tourism."
Hotelschool The Hague, founded and funded by the
hospitality industry in 1929, provides high-quality education and cutting-edge
research in the field of international hospitality management, with an emphasis
on the transformation of sustainability and digitalization and on developing
students into sought-after hospitality graduates who excel in leadership roles
worldwide.
Image
Credit: © UN Tourism
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