Tourexpi
The dynamic Luohu District of Shenzhen, bordering Hong
Kong, has entered into agreements with leading institutions in Frankfurt to
enhance cultural and tourism exchanges between the two regions.
One of the agreements was signed between the Luohu
District Bureau of Culture, Radio, Television, Tourism and Sports and the Sino-German
Association for Technology and Science, during the China (Shenzhen Luohu) –
Germany (Frankfurt) Cultural and Tourism Cooperation Exchange Symposium, held
in Frankfurt on Tuesday.
Focus on Cultural Tourism and Innovation
Both sides committed to leveraging their respective
strengths to advance cooperation in cultural tourism, artificial intelligence,
and digital creativity. The partnership aims to promote joint projects,
establish long-term mechanisms for collaboration, and foster sustainable growth
and innovation.
The symposium brought together more than 50 German
companies and institutions from sectors including cultural tourism, life
sciences, media, and AI.
Strengthening China–Germany Relations
In a keynote speech, a representative of the Chinese
Consulate General in Frankfurt highlighted the importance of the symposium in
strengthening industrial and economic ties between China and Germany. The
initiative seeks not only to deepen business relations but also to improve
mutual understanding between the two nations.
Representatives from the Luohu trade delegation
presented the region’s advantages and development potential, emphasizing
commitment to expanding cooperation in performing arts, creative fashion,
cross-border tourism, green development, and life sciences.
German institutions such as the European Molecular
Biology Organization and the Hessian State Ballet shared insights on industry
trends and expressed interest in future collaboration with Luohu.
Business Engagement and Exchange
Alongside the symposium, the Luohu delegation visited
several German companies and institutions, including Meissner Digital Interior
Design, Baum & Garten Advertising, Schmidt Advertising, and the European
Molecular Biology Organization. The visits were intended to encourage German
firms to invest in Shenzhen and expand into the Chinese market, while also
supporting Shenzhen brands in their global outreach.
The symposium served as a platform for exchange
between Luohu and Frankfurt, with both parties pledging to explore new models
of cooperation under the newly signed agreements. The collaboration is expected
to foster mutual business growth and cultural exchange.
Image
Credit: © Shenzhen Luohu District Publicity Eepartment
The most interesting news


RIU Unveils Proudly Committed Sustainability Strategy in Mexico
Hotel group highlights a decade of social investment, with nearly USD 6 million dedicated to biodiversity, children, and community projects


Lufthansa Group’s Miles & More and Marriott Bonvoy Launch Strategic Loyalty Partnership
New collaboration creates seamless benefits for frequent flyers and hotel guests


IHG to debut first Regent resort in Japan with opening of Regent Karuizawa in 2028
Luxury onsen retreat designed by Kengo Kuma to set a new benchmark in Karuizawa’s mountain landscape


Ryanair reduces Vienna operations for Winter 2025 amid high taxes and airport fees
Three aircraft withdrawn and routes to Billund, Santander and Tallinn closed – airline calls for abolition of €12 aviation tax


From Application to Altitude: Delta Opens Flight Attendant Hiring for 2026
English-speaking and bilingual applicants invited to join upcoming training classes


Red Sea Global Unveils Shura Island: A New Era of Luxury Tourism
SLS, EDITION, and InterContinental among first resorts to open, alongside Saudi Arabia’s first island golf course


Türkiye’s Opera and Ballet Festival Opens at Ancient Aspendos Theater
World-class performances bring Puccini, Tchaikovsky, and Verdi to a 2,000-year-old Roman stage in Antalya


Ancient city of Priene in western Türkiye advances bid for UNESCO World Heritage status
Aydin municipality and Ministry of Culture and Tourism coordinate efforts to move site from Tentative List to permanent recognition


EU Weighs Full Ban on Russian Tourists in Next Sanctions Package
Commission considers binding restrictions on tourist visas amid Ukraine war


Thailand Golf Travel Mart 2025 Goes Green in Khao Yai
Annual B2B marketplace promotes sustainable golf tourism and responsible travel in Thailand


Lufthansa Miles & More Credit Card Moves to Deutsche Bank
New partnership brings added benefits for cardholders at the same price – transition starts October 1, 2025


JW Marriott Opens First Hotel in Northern Virginia
JW Marriott Reston Station debuts with refined accommodations, new Mindful Rooms, and the region’s largest luxury event space


Amadeus to Drive Digital Transformation for Corporate Information Travel
Malaysia-based CIT selects Amadeus Travel Platform to modernize technology and expand content offering


TUI Care Foundation Launches Green Financing Initiative in Laos
TUI Futureshapers Laos to support 200 MSMEs and 100 young entrepreneurs in building a sustainable tourism economy


Thailand previews ‘Nihao Month’ in Guangzhou ahead of Bangkok launch
Campaign links Mid-Autumn Festival and Golden Week to celebrate Thai–Chinese friendship and inspire quality travel


Seabourn Encore to Make Maiden Alaska Debut in 2026
Ultra-luxury cruise line announces new Alaska and British Columbia voyages with exclusive glacier experiences and cultural immersion


Aloft Hotels Debuts in Istanbul with the Opening of Aloft Istanbul Karaköy
Second Aloft property in Türkiye brings bold design and vibrant social energy to the city’s cultural district


UN Tourism Calls on G20 Ministers to Make Tourism a Driver of Inclusion
Secretary-General Pololikashvili stresses tourism’s role in sustainable development, peace and socio-economic progress


Thailand Showcases Soft Power at Guangzhou Music Festival
TAT promotes “5 Must Do in Thailand” experiences during 50th anniversary of Thai–Chinese relations


Krabi Prototype Showcased at 2025 Global Meaningful Travel Summit
Thailand positions Krabi as flagship model for sustainable and community-led tourism


Hit the Road: Garner by IHG Launches the Ultimate Germany Road Trip Itinerary
Celebrity duo Carolin Niemczyk and Elena Carrière explore five cities, uncovering hidden gems, local flavors, and Garner hotels along the way
