Tourexpi
The dynamic Luohu District of Shenzhen, bordering Hong
Kong, has entered into agreements with leading institutions in Frankfurt to
enhance cultural and tourism exchanges between the two regions.
One of the agreements was signed between the Luohu
District Bureau of Culture, Radio, Television, Tourism and Sports and the Sino-German
Association for Technology and Science, during the China (Shenzhen Luohu) –
Germany (Frankfurt) Cultural and Tourism Cooperation Exchange Symposium, held
in Frankfurt on Tuesday.
Focus on Cultural Tourism and Innovation
Both sides committed to leveraging their respective
strengths to advance cooperation in cultural tourism, artificial intelligence,
and digital creativity. The partnership aims to promote joint projects,
establish long-term mechanisms for collaboration, and foster sustainable growth
and innovation.
The symposium brought together more than 50 German
companies and institutions from sectors including cultural tourism, life
sciences, media, and AI.
Strengthening China–Germany Relations
In a keynote speech, a representative of the Chinese
Consulate General in Frankfurt highlighted the importance of the symposium in
strengthening industrial and economic ties between China and Germany. The
initiative seeks not only to deepen business relations but also to improve
mutual understanding between the two nations.
Representatives from the Luohu trade delegation
presented the region’s advantages and development potential, emphasizing
commitment to expanding cooperation in performing arts, creative fashion,
cross-border tourism, green development, and life sciences.
German institutions such as the European Molecular
Biology Organization and the Hessian State Ballet shared insights on industry
trends and expressed interest in future collaboration with Luohu.
Business Engagement and Exchange
Alongside the symposium, the Luohu delegation visited
several German companies and institutions, including Meissner Digital Interior
Design, Baum & Garten Advertising, Schmidt Advertising, and the European
Molecular Biology Organization. The visits were intended to encourage German
firms to invest in Shenzhen and expand into the Chinese market, while also
supporting Shenzhen brands in their global outreach.
The symposium served as a platform for exchange
between Luohu and Frankfurt, with both parties pledging to explore new models
of cooperation under the newly signed agreements. The collaboration is expected
to foster mutual business growth and cultural exchange.
Image
Credit: © Shenzhen Luohu District Publicity Eepartment
The most interesting news
Read the News

ITB Berlin Convention 2026: Diverse Programme Sets New Trends for the Future of Tourism
From 3 to 5 March 2026, the ITB Berlin Convention brings together leading international experts to discuss balance, innovation and responsibility in global tourism
Read the News

Thailand to Open the 2026 MotoGP World Championship at Buri Ram
Season opener at Chang International Circuit underscores Thailand’s role as a leading global sports tourism destination
Read the News

Ryanair to Cut Brussels Traffic as Belgium Raises Passenger Taxes
Airline plans to reduce capacity by more than two million seats by 2027, citing higher taxes at Charleroi and nationwide increases in passenger charges
Read the News

UN Tourism Launches Investment Guidelines Highlighting Bulgaria’s Tourism Potential
New publication positions Bulgaria as an attractive, transparent and competitive destination for tourism investment
Read the News

Desert X AlUla 2026 opens monumental land art exhibition in Saudi Arabia’s ancient oasis
The fourth edition of the international open-air biennial brings 11 leading artists to AlUla, transforming desert landscapes into a global platform for site-responsive art
Read the News

Savaya Group Unveils Zumana, a New Beachfront Destination on Bali’s Kuta Beach
New lifestyle venue set to reintroduce Kuta as a contemporary hospitality hotspot when it opens in 2026
Read the News

Celebrity Cruises introduces four European-inspired festivals on Celebrity Xcel
New onboard festivals transform Mediterranean culture into an immersive experience at The Bazaar, debuting during Celebrity Xcel’s first European season in summer 2026
Read the News

TUI Junior Academy launches new phase in Türkiye to protect coastlines and empower young leaders
The programme reaches 5,500 students and trains 350 teachers, combining environmental education with hands-on action along Türkiye’s Mediterranean coast
Read the News

Ryanair to add 300,000 seats in Germany for summer 2026 following tax relief
Airline announces 11 new routes after Germany moves to cut air traffic tax and freeze air navigation charges, reversing part of its planned capacity reductions
Read the News

Germany: GNTB highlights growth potential for coach tourism through international marketing
Stable demand, strong overseas markets and digital innovation position coach travel as a future-oriented segment of Destination Germany
Read the News

MGallery Collection enters 2026 with a wave of distinctive new openings
From the Maldives and Australia to France and Thailand, five upcoming hotels reflect MGallery’s focus on design-led hospitality rooted in a strong sense of place
Read the News

Agoda maps out the best places to travel across Asia in 2026
A new month-by-month guide links destinations, seasonal weather, and cultural festivals, helping travelers plan each trip around the moment a place comes alive
Read the News

Ice storm brings widespread disruption across western Germany
Freezing rain forces school closures, flight cancellations and rail restrictions as authorities warn of dangerous travel conditions
Read the News

Sanya Marathon spending surge highlights rise of the ‘racecation’
Strong tourism, hospitality and retail performance underscores how major sports events are reshaping travel demand
Read the News

Lufthansa Group Partners with Starlink to Introduce High-Speed Internet Across All Airlines
Fastest in-flight connectivity in all classes, free for status customers and Travel ID users
Read the News

Boeing Outpaces Airbus in Aircraft Orders in 2025
US manufacturer records 1,173 orders, reclaiming lead for the first time since 2018
Read the News

Trump International Golf Club, Wadi Safar unveiled as first landmark project in Riyadh
Dar Al Arkan, Dar Global and The Trump Organization advance luxury golf, hospitality and residential development in Diriyah
Read the News

EVA Air Named One of the World’s Safest Airlines for 2026
Taiwanese carrier ranks eighth globally and earns recognition for the 13th consecutive year
Read the News

Agoda Highlights Asia’s Top Snow Destinations for Winter 2026
From Japan to the Himalayas, winter escapes combine snowfall, culture and nature
Read the News

Delta to Add Boeing 787 Dreamliner to Its Widebody Fleet
Order for 30 aircraft supports fleet renewal, fuel efficiency and international growth
Read the News

Wyndham expands footprint in South Korea with first managed hotel
Opening in Gangwon and new projects in Seoul and Busan underscore confidence in a fast-rebounding market